[August 31, 2015]

Research and Markets: Digital Media Segmentation: Sources and Spending Analysis

Research and Markets (http://www.researchandmarkets.com/research/2ks2zv/digital_media) has announced the addition of the "Digital Media Segmentation: Sources and Spending" report to their offering.

Segmentation: Sources and Spending analyzes trends in video spending and consumption. It breaks out consumption and spending data by source (OTT, discs, pay-TV services, etc.) in order to identify changes in consumption and spending habits by consumer segment. It also identifies which segments are most and least likely to engage in cord-cutting and cord-shaving behaviors and analyzes the problem of consumers using over-the-top subscriptions held by people outside of their home.

Key Topics:

- Consumer segmentation based on video consumption, with an analysis of sources, spending, and viewing platforms

- Video consumption by source, including broadcast, pay-TV, packaged media content, and Internet video

- Consumer preferences for video viewing platforms, including websites and apps

- Analysis of video consumption vs. expenditure

Segments:

- Avid Viewers

- Traditionalists

- Travelers

- Rooted Viewers

- Multiscreeners

- Purists

- Light Users

Key Topics Covered:

1. Key Findings

2. Industry Insight

3. Recommendations

4. Segmentation Overview

5. Video Sources

6. Viewing Platforms

7. Video Expenditure

8. Out-of-Household Use of OTT Services

For more information visit http://www.researchandmarkets.com/research/2ks2zv/digital_media

View source version on businesswire.com: http://www.businesswire.com/news/home/20150831005709/en/

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