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Research and Markets Adds Report: Digital Camera Market in Latin America 2014-2018 [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Research and Markets has announced the addition of the "Digital Camera Market in Latin America 2014-2018" report to its offerings. In a release, Research and Markets noted that report highlights include: The Digital Camera market in Latin America will grow at a CAGR of 17.82 percent over the period 2013-2018. This report covers the present scenario and the growth prospects of the Digital Camera market in Latin America for the period 2014- 2018. To calculate the market size, the report takes into account the unit shipments of the following types of digital cameras available in the market: Built-in Lens Cameras (point-and-shoot) and Interchangeable Lens Cameras (DSLRs and MILCs). The geographies considered in the report are: Brazil, Peru, Argentina, Chile, and the Rest of Latin America. The Digital Camera market in Latin America is witnessing an increase in demand for personalized digital cameras. Vendors are increasingly introducing personalized digital cameras in the market such as advanced waterproof and rugged digital cameras in different colors. In addition, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs as well as design and introduce products accordingly to increase their market share. According to the report, there are many factors contributing to the growth of the Digital Camera market in Latin America. The increase in DSLR camera sales is mainly attributed to their improved features. These cameras are gaining popularity among end-users because they produce high-quality images. Further, the report states that the Digital Camera market in Latin America is confronted by certain growth inhibitors. The increasing popularity of smartphones is a major challenge that vendors face as it has a negative impact on the sales of digital cameras in the region. In addition, these smartphones are equipped with high-quality cameras, posing a threat to the sales of DSLR cameras. Report information: http://www.researchandmarkets.com/research/k3nbzf/digital_camera ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |