[October 30, 2014]

Research and Markets: 2014 Service Provider Message Targeting and Segmentation Tool

Research and Markets (http://www.researchandmarkets.com/research/jt3km3/2014_service) has announced the addition of the "2014 Service Provider Message Targeting and Segmentation Tool" report to their offering.

This report offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information.

This analysis includes 104 media outlets across the following channels:

- Attendance at 27 leading conferences

- Visitation across 10 influential industry websites

- Subscription to 15 influential e-mail newsletters/newsfeeds

- Readership to 49 industry print publicatios

- Usage across 3 major social media platforms

Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size.

MAJOR SECTIONS

- Ways of Learning

- Conference Attendance

- Website Visitation

- Email Newsletters and Newsfeeds Readership

- Print Publication Readership

- Social Media Usage

HOW YOU CAN USE THIS REPORT

- Improve advertising efficiency and cost effectiveness: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets

- Optimize strategic messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message

Key Topics Covered:

1. About This Report

2. Methodology

3. Executive Summary

4. Conference Attendance

5. Website Visitation

6. Email Newsletter and Newsfeed Readership

6. Print Publication Readership

7. Social Media Usage

8. Respondent Demographics

For more information visit http://www.researchandmarkets.com/research/jt3km3/2014_service

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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