|[April 30, 2012]
Rapidly Expanding Left Brain DGA Lands New Chief Technology Officer Ken Forbes
REDWOOD CITY, Calif. --(Business Wire)--
Brain DGA, a Silicon Valley-based Demand
Generation Agency, continues the expansion of its executive staff
with the appointment of Ken Forbes as Chief Technology Officer. Forbes'
substantial technical and operational experience strengthens Left
Brain's marketing automation service offerings designed to help
enterprise marketing teams build advanced and sustainable demand
generation programs. In addition, Left Brain DGA will shortly announce
the release of its proprietary dashboard reporting tool and Forbes'
background developing business analytics platforms will be critical to
the success of that initiative.
"Ken's unique product management, product design and software
development skills combined with his considerable technical and
operational experience will advance Left Brain's leadership position as
the 'go-to' demand generation agency for enterprise marketing
departments," said Malcolm
Friedberg, CEO of Left Brain DGA. "In addition, he'll lead our
expansion into software development as we leverage our considerable IP
to release a series of products for enterprise and SMB markets."
Forbes' record of success in aligning technology with business strategy
will be applied to managing product development projects and budgets,
product testing, early stage customer pilots and adoption cycles for
Left Brain DGA.
"Working in a hyper-growth environment like Left Brain is ideally suited
to my skill sets, and I'm looking forward to advancing the agency's
leadership position in the constantly changing world of demand
generation," said Forbes. "In addition to managing the agency's internal
technical infrastructure, I'm excited to help 'productize' new demand
generation services and software and ensure they perform to our clients'
exacting performance and reliability standards."
Prior to joining Left Brain, Forbes was a SaaS (News - Alert) consultant and product
manager with Dell, Inc.'s Cloud Business Applications group. He was also
CEO of AppointYou, Inc., developer of a multi-channel marketing platform
enabling consumers to self-schedule and manage their appointments.
Previously, he was Chief Technology Officer with Rainmaker Systems, Inc.
where he oversaw IT, project management, technical support, client data
services and engineering teams. Rainmaker Systems acquired Metrics
Corporation where Forbes served as co-founder and CEO. He was also Chief
Technology Officer with Blue Pumpkin Software where he expanded the
company's product strategy from a single call center scheduling product
to a suite of workforce optimization applications. His career also
includes positions as Chief Technology Officer with Hiho Technologies,
Inc., CEO of Touchstone Software, and Vice President of Worldwide
Engineering with NetManage (News - Alert).
Forbes holds an MBA in Quantitative Methods/Finance and a B.S. in
Management Science from the University of West Florida, College of
About Left Brain DGA
Brain DGA is a leading demand generation agency, serving some of the
largest and best-known enterprise brands. The agency helps marketing
organizations develop and grow successful demand generation programs.
Its approach leverages a proprietary demand generation process model -
The Left Brain Model™ - powered by marketing automation technology. The
agency delivers a full set of services that span strategy, content,
technology, analytics and optimization for demand generation programs.
Left Brain DGA is based in the heart of the Silicon Valley.
[ Back To TMCnet.com's Homepage ]