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Ramping up Skate retailer's sales soar ; Clothing [Bristol Evening Post (England)](Bristol Evening Post (England) Via Acquire Media NewsEdge) ACLOTHING retailer with a growing customer base among skaters, street artists and surfers has seen a ten-fold rise in orders over the past 12 months. Now Recreo Clothing, which is based in Portishead, is hoping local artists, musicians and fashion designers will benefit from its growing success story. The online retailer only began trading two years ago, but has seen a sales surge due to a massive growth in demand from consumers across the UK and around the world. Directors Duncan Wilmot, pictured, and James Batten believe its bigger international profile means a wider audience for local labels among the major and independent brands which it stocks. Duncan said: "The last year has been truly remarkable. We decided to make relatively subtle changes to our marketing, the ranges that we sell and our delivery systems and they have all had significant impact. "The number of orders which we have handled since then has been increasing at the rate of 30 per cent month-by-month. "As well as continuing to grow our customer base in the South West, we have attracted huge numbers of shoppers throughout Britain, Europe and as far afield as the United States and even Australia, who now prefer shopping with us to their local outlets." He said the firm planned to capitalise on that momentum over the next 12 months. "Doing so also means being able to further our commitment to providing an even bigger stage for local designers, artists and bands who we have worked with since we began trading," he said. Since the pair launched Recreo Clothing in September 2012, the brand has won customers among the skater, street art, music, snow and surfing communities with its range of clothing, equipment and accessories. Duncan said the firm was looking to move to new, bigger offices. "The progress which we have seen recently and our expectations for the future need careful management in order to be sustained," he said. "A key part of our approach is that we don't think that being a relatively small retailer necessarily means that we can't have the sort of standards of service normally associated with much bigger brands. "For example, we have put in place a breadth and flexibility of delivery more typical of retailers many times our size. "That's because we understand how important a factor that can be in consumers deciding whether to complete purchases or not. "By sticking to our ideals and continuing to offer great service, we are confident that we can swell the number of individuals who choose to shop with us on a regular basis, wherever they are." (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |