[May 03, 2012]

QuickPlay Media Boosts Cloud Encoding Capabilities for HD Multiscreen Services

QuickPlay Media, Inc., the leading provider of managed solutions for the distribution of premium video to IP-connected devices, today announced new enhancements to its OpenVideo platform that will improve encoding efficiency for delivering HD video and provide additional capacity for large customer deployments. The latest version of OpenVideo enables TV service providers to efficiently and cost-effectively deliver high volume HD multiscreen video services to customers across more than 300 different device families including smartphone, tablet and Connected TVs - with 99.9+ percent uptime.

According to a recent survey of U.S. mobile subscribers, 81 percent of mobile video users indicated that they watch more mobile TV and/or video on their smartphone or tablet than they did a year ago. This increase in demand, combined with a fast growing ecosystem of IP-connected devices, has required service providers to dramatically scale their operations to be able to encode, store and securely deliver multiple versions of the same high-quality video. HD has created additional challenges due to the larger file sizes and associated complexities of managing content security. QuickPlay's cloud-based OpenVideo platform eliminates the need for operators to purchase and manage their own encoding hardware, and streamlines their encoding processes, enabling them to scale their multiscreen services and support new devices as they come to market. Enhancments to the encoding features in the OpenVideo platform include:

• A grid-based architecture that enhances the handling and processing of HD mezzanine files, reducing processing time and improving the delivery of HD content to devices such as the new iPad and Samsung (News - Alert) Connected TVs. The architecture allows customers to use a private cloud and simultaneously leverage public cloud services such as Amazon EC2, as needed;
• A module-based workflow engine that allows QuickPlay to customize processes such as content collection, transcoding, Digital Rights Management (DRM) and dynamic or static insertion of advertising based on customer defined business logic. The OpenVideo workflow engine can also accommodate third-party quality control tools, Content Delivery Networks (CDN) and third-party Content Management Systems (CMS);
• The addition of new industry standards for metadata collection. QuickPlay's OpenVideo platform is now fully compatible with CableLabs (News - Alert)® Content 3.0 specifications. This enables more efficient collection of metadata and publishing to external CableLabs compliant CMS; and
• An enhanced automated engine to improve performance reporting and analytics. The new functionality provides greater transparency into the encoding process by providing a comprehensive dashboard and notification system for detailed monitoring against defined SLAs.

"A new report from Javelin Strategy and Research predicts the tablet market will grow by 40 percent over the next four years, with approximately 90 million people in the U.S. owning a tablet device by that time," said Wayne Purboo, QuickPlay Founder and CEO. "With this widespread adoption comes a surge in demand for high-quality live and on demand HD content. The upcoming 2012 Summer Olympic Games, for example, will be viewed by millions of consumers on mobile devices. The latest version of our OpenVideo platform enables service providers to cost effectively meet both the rapidly growing demand for VOD and Live HD multiscreen services and the strict security requirements of content providers."

QuickPlay recently announced a series of upgraded content security features to its OpenVideo platform, which securely manages content from ingestion through consumption. QuickPlay's customers include leading companies such as AT&T (News - Alert) U-verse, Bell, TVB, Verizon, Rogers, Samsung and SIRIUS XM. The company currently manages more than 1.5 million content assets across more than three thousand content providers, delivering more than 40 million downloads/streams each month.

About QuickPlay Media (News - Alert)

QuickPlay Media is the leading provider of managed solutions for the distribution of premium video to IP-connected devices. Successfully used by the world's largest communications and media companies, QuickPlay's OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multiscreen entertainment experiences. For more information, please follow QuickPlay Media on Twitter (News - Alert) at @quickplaymedia. Interested parties can also follow QuickPlay on Facebook at www.facebook.com/quickplaymedia.

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