[May 15, 2013]

Protective Life Deploys iGO Drop Ticket to Streamline Agent Sales Process

iPipeline® -- the leader in on-demand marketing, selling and processing solutions for the nation's top insurance carriers, distributors, agents and financial professionals -- today announced Protective Life has selected their iGO™ Drop Ticket solution. The solution will enable their brokerage distribution customers and financial institutions to quickly and easily quote insurance products and submit a "ticket" or rules-based short form for completion by call center support staff. The growing trend to use iGO Drop Ticket highlights a broad industry initiative to simplify and accelerate how agents and financial professionals market, sell and process insurance products via technology.

"iPipeline's network distributors have asked participating network carriers for years to use a straight-forward and abbreviated short form or 'ticket' to jump-start the application process. After the agent submits the ticket, tele-underwriters in the call center complete the information gathering process with the consumer. The beauty of the process is the agent and financial advisor are freed to engage the next customer, and the carrier and distributor gain speed-to-market advantages via electronic completion, e-Signature, and e-Submission. This directly translates into market advantage and placement ratio lift," said Tim Wallace, CEO, iPipeline. "We are extremely excited to have Protective Life join our network as an increasing number of our participating distributors and financial institutions want to sell their products using iGO Drop Ticket on our platform."

"One of the underlying values at Protective Life is our commitment to simplify everything. This not only applies to engaging our customers but to streamlining everything we do with our distributors and their agents. iPipeline's iGO Drop Ticket is a next-generaton selling solution that substantially cuts through agent red tape and enables the entire channel to achieve velocity," said Aaron Seurkamp, Vice President Business Development, Protective Life. "The industry as a whole needs to find a way to make the selling and buying experience quick, easy, and accurate. By offering the right products and selling solutions, I am confident that Protective Life will build upon its reputation as a carrier focused on serving the evolving needs of agents and consumers alike."

To learn how you can implement iPipeline's iGO Drop Ticket solution to support the marketing, selling and processing of life products, contact [email protected] or call 1-800-758-0824, option 2. Click here for information on iGO Drop Ticket.

About Protective Life

Protective Life Insurance Company helps provide financial security through innovative, valuable and affordable insurance and investment products. For more than 100 years, the mission of the company has remained alive in its name. Protective is committed to tearing down the barriers that prevent people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of those who depend on them. By enabling more people to confidently protect their tomorrow, we provide them the freedom to embrace their today. For more information about Protective Life Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL), visit www.protective.com.

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, agents, and financial professionals automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating approximately 150 carriers, 6,900 distributors, and 425,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Milwaukee, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at www.ipipeline.com.

PLAG.3458.05.13

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