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Promoting Employee Benefits by Generation Helps Boost EnrollmentEmployers who address employees' wants and needs by generation could see an uptick in benefits enrollment.
Appealing to each segment "Different generations respond to different approaches," said Paula Bilitz, director, Group Life Marketing, Securian Financial Group. "Employers who tailor their benefits communications to employee preferences have a better chance of persuading them to enroll." The Securian paper offers strategies for each generation:
Employee input "Employees are often willing to share critiques of their company's benefits communications and provide suggestions for making them better," said Bilitz. Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation's largest financial services providers, it is the holding company parent of a group of companies that offer a broad range of financial services.
DOFU - 12-2014
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