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Project Apollo Pilot Expands Media Coverage to Include Radio Networks
NEW YORK --(Business Wire)-- Project Apollo, the joint initiative of Arbitron Inc. and The Nielsen Company, announced today that audience estimates to the radio commercials broadcast on the network and syndicated programs provided by Dial Global, Jones Media America, Premiere Radio Networks and Westwood One are now being included in the media data that will be available to the seven advertisers participating in the Project Apollo Steering Committee.
The network and syndicated radio audience information is the latest addition to the syndicated Project Apollo media dataset that currently includes broadcast television networks, cable networks, magazines, newspapers and circulars.
"With each monthly release of the multi-media and product sales data from the Project Apollo pilot, our pilot subscribers gain new insights into the power of single-source media and marketing information," said Dave Thomas, president, Media Client Services, The Nielsen Company.
"Network radio companies have always been at the forefront of providing accountable audience measures to their advertisers through their participation in Arbitron's RADAR(R) radio network ratings service. By encoding commercials on their network and syndicated programs for Project Apollo, Dial Global, Jones Media America Premiere Radio Networks and Westwood One are taking accountability for network and nationally syndicated radio to the next level," said Linda Dupree, executive vice president, PPM New Product Development, Arbitron Inc.
Media Collected in Project Apollo Pilot Panel as of October 1, 2007
Media Number
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Broadcast television networks (encoded) 7
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Cable television networks (encoded) 60
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Network and syndicated radio providers (encoded) 4
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Magazines (via in-panel web surveys) 101
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Newspapers (via in-panel web surveys) 2,240
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Newspaper magazines (via in-panel web surveys) 5
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Ad circulars & coupon booklets (via in-panel web surveys) 33
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Additionally, Project Apollo is collecting panelist exposure to commercials that are specifically encoded by pilot panel subscribers.
About the Radio Network Companies Participating in Project Apollo
Dial Global
Dial Global is radio's largest full-service independent radio network, providing national advertising sales representation to more than 60 independent producers and syndicators, in addition to Dial Global's own programming and barter services available from MJI Interactive. Dial Global is owned by Excelsior Radio Networks with offices in New York, Los Angeles, Chicago, San Francisco, Nashville and Valencia.
Jones MediaAmerica, Inc.
A subsidiary of Jones Media Group(R), Ltd. (JMG), Jones MediaAmerica, Inc. (JMA) is the largest independent network radio ad sales representation company, with offices in New York, Los Angeles, Chicago, Detroit and Miami. JMA sells national advertising for more than 120 radio programs and services. Visit www.mediaamerica.com. JMG also owns American Comedy Network(TM), Inc., www.americancomedynetwork.com; America's leading independent radio programming company, Jones Radio Networks(R), Inc., www.jonesradio.com; Jones Banana Network(R), Inc., www.banananetwork.com; and JonesTM(TM), Inc., www.jonestm.com, which creates, produces and distributes music-based products for broadcast media use.
Premiere Radio Networks, Inc.
Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 4,600 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest, Glenn Beck, Bob (Kevoian) & Tom (Griswold), Delilah, Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, Maria Bartiromo, Ty Pennington, John Boy and Billy, Matt Drudge, Art Bell, Donald Trump, Big Tigger, Bob Costas and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide.
Westwood One
Westwood One (NYSE: WON), the country's leading provider of audio content and programming, provides over 150 news, sports, music, talk, entertainment programs, features and live events. Westwood One serves more than 5,000 radio stations. Westwood One is managed by CBS Radio. For more information visit www.westwoodone.com.
About the 'Project Apollo' Pilot Panel
The Nielsen Company and Arbitron have deployed a national pilot panel of more than 11,000 persons in 5,000 households as a demonstration of the 'Project Apollo' national marketing research service. The pilot panel is delivering, to a select group of charter supporters, multi-media and purchase information from a common sample of consumers. Seven advertisers are members of the 'Project Apollo' Steering Committee, a group of marketers who have signed agreements for the 'Project Apollo' pilot panel data. In aggregate, these seven advertisers spend more than $6.8 billion for advertising on measured media.
The pilot panel is intended to show advertisers how 'Project Apollo' enables a better understanding of the link between consumer exposure to advertising on multiple media and their shopping/purchase behavior. The pilot also showcases the enhanced ability of the 'single-source' marketing research service to measure the return on investment for marketing efforts.
How the 'Project Apollo' Pilot Panel Works
The panel members are being given incentives to voluntarily carry Arbitron's Portable People Meter, a small, cell phone-sized device that collects the volunteers' exposure to electronic media sources: broadcast television networks, cable networks, and network radio as well as audio-based commercials broadcast on these outlets and on additional media. Consumer exposure to other media such as newspapers, magazines and circulars is being collected through additional survey instruments.
Data on consumer preference and purchases for a wide range of services and products are also being collected from panelists via ACNielsen's Homescan technology, which tracks packaged goods purchases, and by means of additional surveys. Data are being collected in aggregate form to provide a holistic understanding of participants' media interactions and their resulting shopping and purchase behavior.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company has more than 42,000 employees, is active in more than 100 countries, and has headquarters in Haarlem, the Netherlands, and New York, USA.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies in the United States and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter(TM), a new technology for media and marketing research.
Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 1,900 employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.
Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.
RADAR(R) is a registered mark of Arbitron Inc.
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