| [March 21, 2006] |
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Pragmatech's New Incite Presentations(TM) Transforms Presentations into Personalized Sales Effectiveness Tools
NASHUA, N.H. --(Business Wire)-- March 21, 2006 --
Groundbreaking web-based presentation solution provides enterprise-level content management, choice of user automation types, multi-language support
Pragmatech Software today introduced Incite Presentations(TM), the first enterprise-class automated presentation solution for driving sales effectiveness through personalized communications. The new, Web-based presentation solution from Pragmatech offers enterprise-level content management, multi-language support, and a choice of three types of user automation for creating slide decks. With Incite Presentations, sales and marketing teams will be able to quickly create and deliver personalized presentations for individual buyers and customers, accelerating the buying cycle and improving overall sales and marketing effectiveness.
"Today's sales and marketing teams know that applying old rules to a new buying environment won't cut it anymore," said Pragmatech President & CEO Brian Zanghi. "You must be able to create a one-to-one relationship with each prospect and customer, and directive technologies are making it possible to create more powerful automated tools that guide sales and marketing teams easily through that process. For years, Pragmatech customers have been at the forefront of innovation, and we are working with them to incite dramatic changes in the way that people think about sales and marketing. We are proud to introduce Incite Presentations today as a result of those efforts."
"Pragmatech's Incite Presentations takes the capabilities of automated presentation products to an entirely new level," said Marcia Elder, sales solutions program manager at Blue Cross and Blue Shield of Florida. "For our end-users, we'll be able to accommodate all levels of experience and knowledge, ensuring that every user is able to deliver personalized presentations that meet our marketing objectives and branding guidelines. Our content managers will have intelligent, enterprise-level content management capabilities, ensuring that we can more easily maintain high-quality content. And we can implement the solution via the Web, limiting our impact on training and IT."
Taking automated presentations to the next level
Incite Presentations combines the most robust set of presentation content management capabilities available, with flexible and easy-to-use presentation assembly applications. Its Web interface provides anywhere, anytime access for end users, with minimal training requirements and nominal impact on IT.
The system's Presentation Express(TM) end-user interface automates the collection, assembly, and personalization of the presentation contents. Users choose the level of automation and guidance required for the job, making the process of creating personalized presentations quick and easy:
-- The unguided process allows users to build free-form presentations from a knowledge base of approved content by searching or browsing for slides and then choosing and personalizing the slide content to build a finished presentation.
-- The semi-guided process starts with an approved "best practices" presentation that always reflects the most up-to-date content. The presentation can be used "as is" or users have the option of adding additional slide content, and the system then guides them through the process of personalizing the presentation with audience-specific information.
-- The guided process provides active, step-by-step guidance to assist users, applying centrally developed best practices to the process of building a presentation. This approach directs users through the process of assembling a polished personalized presentation without having to search for, or cut and paste content.
Building on Pragmatech's history as a leader in content management for sales effectiveness, Incite Presentations includes Knowledge Manager(TM), a feature-rich application for adding, modifying, and maintaining presentation content used by sales and marketing to create personalized deliverables. With robust content management capabilities, Knowledge Manager allows knowledge managers to intelligently organize and index content, schedule and manage content reviews, create links between similar or complimentary content, and provide notes to users about use. Every time content is used to create a presentation, the latest published revisions are always incorporated, ensuring that sales and marketing teams are always using the most up to date branding, messages, or information.
Incite Presentations also allows global organizations to manage and deploy multi-language presentation content quickly. The system automatically creates relationships between the main language presentation content and content in translation knowledge bases. Workflow features enable content managers to easily keep translated records in sync with the main language collection.
Incite Presentations is scheduled for general availability in the second quarter of 2006. For more information, call 1-800-401-9580 or visit www.pragmatech.com.
About Pragmatech
Pragmatech is the worldwide leader in improving sales effectiveness through personalized communications. Pragmatech enables sales and customer-facing teams to automate the delivery of "customer ready" information tailored to the specific needs of individual prospects and customers. Over 1,000 companies actively use Pragmatech solutions to increase win rates, accelerate new hire and channel productivity, and strengthen marketing and brand messaging, all while fundamentally transforming the effectiveness of their sales and marketing teams. Visit www.pragmatech.com to find out more.
All company and product names appearing herein are registered trademarks or trademarks of their respective holders.
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