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PR Newswire Survey with PR News Finds Multimedia Use Increasing
[September 20, 2013]

PR Newswire Survey with PR News Finds Multimedia Use Increasing

Sep 20, 2013 (Close-Up Media via COMTEX) -- One of the key takeaways coming out of Content Marketing World last week is the growing importance of visual elements in marketing efforts.

According to a release, PR Newswire's recent survey with PR News shows a large majority of communicators plan to incorporate even more multimedia in their efforts in 2014 -- and with the frequent addition of new platforms and channels to the marketing mix, the possibilities are endless.

PR Newswire noted that Employing Visual Content for Compelling Storytelling, a live event from PR Newswire on Thursday, September 19, at 8:30AM CT at Prudential Plaza in Chicago, brings together a panel of industry leaders as they explore the various ways brands and thought-leaders are using visuals and taking advantage of the many multimedia platforms and products available in the market to achieve goals ranging from higher visibility to increased engagement, lead generation and brand loyalty.

Additionally, the discussion will also focus on the future of storytelling in marketing and communications efforts, which is quickly becoming the key to an engaging audience experience and creating a two-way conversation.

Speakers include: -Ed Garsten, Head, Chrysler Digital Media, Chrysler Group -Suzanne Lavin, Vice President, Corporate Marketing, UL -Lainey Garcia, External Communications Manager, McDonald's USA -Sandy Babin, Vice President of Marketing, Apple Vacations -Sarah Skerik, Vice President, Content Marketing PR Newswire PR Newswire is a provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.

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