| [January 14, 2009] |
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Plastic Jungle Appoints Gary Briggs CEO
CLOVIS, Calif. --(Business Wire)--
Plastic Jungle, the most visited Web site for gift card exchanges and services, today announced Gary Briggs as its chief executive officer. Briggs, who most recently served as chief marketing officer for eBay, brings more than 20 years of marketing, branding and operations experience to Plastic Jungle, and will assume responsibility for the company's leadership and strategic direction.
"Plastic Jungle is uniquely poised to expand the tremendous possibilities of the gift card market," said Briggs. "The company has already achieved terrific recognition and established itself as an industry leader. I look forward to helping Plastic Jungle continue on its successful path."
Briggs most recently served as Chief Marketing Officer for eBay North America, where he also held several executive positions including vice president and country manager, eBay Canada (www.ebay.ca) and vice president, consumer marketing at eBay.com. During his tenure at eBay, Briggs led the brand, advertising, consumer research, promotion and entertainment marketing efforts for the company, where he earned Brandweek's "Marketer of the Year" award in 2003, and was also on the "Best of 2003" lists of USA Today, The Wall Street Journal and Advertising Age.
Before joining eBay, Briggs was one of the founders and Chief Marketing Officer of OurHouse.com. Before this venture, he was Director of Worldwide Brand Strategy for IBM Corporation, where he was responsible for the company's brand positioning and cross-corporate marketing integration and co-authored the marketing strategy for the company's "e-business" campaign. Gary also worked for six years at Pepsi-Cola, most recently as Marketing Director for Brand Pepsi.
About Plastic Jungle
Plastic Jungle makes gift cards more valuable for everyone. The premier Web site for gift card exchange and services - for consumers who want to buy gift cards at substantial savings, sell them for cash, or trade pre-owned gift cards for others - Plastic Jungle guarantees all transactions and offers industry-leading features like gift card replacement protection in case they are lost or damaged, and instant alerts via text or email. Users may list gift cards for free on Plastic Jungle - successful transactions are only charged a 10 percent fee when their gift card is sold or traded.
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