[December 02, 2008] Plastic Electronics Pioneer and eReader Developer Plastic Logic Featured at IDTechEx Printed Electronics USA 2008 Tweet SAN JOSE, Calif. --(Business Wire)-- Plastic Logic will deliver a keynote address and Masterclass session at the IDTechEx 2008 Printed Electronics USA industry conference being held here at the San Jose McEnery Convention Center Dec. 2-5. During its presentations, Plastic Logic executives will showcase their forthcoming eReader product, based on the Company's revolutionary plastic electronics technology. The sessions promise to provide a look at how plastic electronics technology is perfectly placed to disintermediate new media and other technologies. The IDTechEx Printed Electronics USA event is focused on printed electronics and the new emerging products and routes to market . Plastic Logic speakers and sessions include: Frank Canova, Plastic Logic VP Product Engineering. Canova will present during the IDTechEx Masterclass 3: Introduction to Printed Electronics - Displays session to be held today from 2-5 p.m. PST. During the session, veteran technologist Canova will discuss the creation of the Plastic Logic eReader from initial concepts in the Plastic Logic Cambridge UK Lab through building Plastic Logic's new Dresden, Germany factory, the world's first plastic electronics manufacturing facility, toward commercialization of the product. Joe Eschbach, Plastic Logic VP Marketing. Eschbach will deliver a keynote as part of the IDTechEx Radical Electronics Products session, entitled "The Revolution Has Begun: Plastic Electronics Technology Is Poised to Propel New Frontiers in Consumer Electronics," scheduled for 11:30 a.m. PST Wednesday, Dec. 3. Eschbach will discuss the opportunities and trends in for plastic electronics displays - starting with the electronic reader category and how plastic electronics technology can ultimately disintermediate existing silicon-based semiconductor process with a range of new products at substantially lower costs. Plastic Logic has developed broad and deep intellectual property in plastic electronics and a propriety process that solves critical issues in manufacturing flexible, thin, highly scalable plastic displays that are lightweight, and offer high viewing quality and low power consumption. In Spring of 2009, Plastic Logic will bring to market the first product based on its revolutionary plastic electronics display technology. The product, an eReader device, is differentiated by a stunning form factor (the size of 8.5 x 11-inch paper) that is thin, light and features a big readable display that offers a high-quality reading experience - better than alternatives of paper or other eReaders on the market today. About Plastic Logic Plastic Logic's mission is to lead the plastic electronics revolution, and in the way people acquire, organize and consume information. We are using our proprietary technology leadership in plastic electronics to create a range of innovative products. Our first product, focused on reading digital content, will enter the marketplace in Spring 2009. Founded in 2000 by researchers out of the Cambridge University Cavendish Laboratory, the Company has received more than $200 million in funding from leading international technology firms and investors. Plastic Logic has research and development in Cambridge, England; high-volume, state-of-the-art manufacturing in Dresden, Germany; and executive management, product engineering, sales and marketing headquartered in Mountain View, California. For more information please go to http://www.plasticlogic.com. [ Back To TMCnet.com's Homepage ]