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picoChip Selected for the Red Herring 100 Europe; Award Recognizes the 100 'Most Promising' Firms Driving the Future of Technology
[May 09, 2006]

picoChip Selected for the Red Herring 100 Europe; Award Recognizes the 100 'Most Promising' Firms Driving the Future of Technology


BATH, England --(Business Wire)-- May 9, 2006 -- Red Herring today announced that picoChip is a recipient of Red Herring 100 Europe, a selection of the 100 private companies based in the EMEA region that play a leading role in innovation and technology.



Red Herring's lists of top private companies are an important part of the magazine's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors as those that would change the way we live and work.

picoChip's President and CEO, Guillaume d'Eyssautier, commented, "We are honoured to be named in the Red Herring 100. With customers that include Intel, Airspan and other key OEMs for WiMAX, WCDMA and TD-SCDMA we have established our place as leaders in the market. Recognition, such as this Red Herring award and our recent Frost & Sullivan award, affirm that position. Our multi-core DSP is the most powerful device available, and picoChip is proud to be playing a crucial role in enabling next-generation wireless."


Red Herring's editorial staff rigorously evaluated more than 700 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

picoChip provides software defined radio solutions to the key challenges of cost, development time and flexibility for the next generation of wireless systems. The company is the leader in multi-core DSP, and its processors deliver a world-beating price/performance combination. Uniquely, the company also delivers complete, standard-compliant reference designs for UMTS (HSDPA, upgradeable to HSUPA and UMTS-LTE) and WiMAX/WiBRO (802.16d and 802.16e, with support for AAS and MIMO). WiMAX systems using picoChip are available from Airspan, Intel, Ericsson, Nortel, Marconi and a number of other manufacturers. picoChip technology is also being used to develop other advanced wireless protocols such as EVDO, 802.20, TD-SCDMA, and 4G.

About picoChip

picoChip, located in Bath, England, is dedicated to providing innovative, flexible wireless solutions to help equipment makers minimize time-to-market, costs, and system power consumption.

The heart of the company's offering is a scaleable, multi-processor baseband IC that combines the computational density of a dedicated ASIC with the programmability of a traditional high end Digital Signal Processor. This radically reduces both development time and materials cost and enables the strategic goal of the "Software Defined Radio". The company has the most comprehensive reference designs in the industry, with complete, standard-compliant solutions for both UMTS (including HSDPA) and WiMAX (802.16d upgradeable to 802.16e).

http://www.picochip.com

About Red Herring

Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why.

Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.

A privately held company, Red Herring, Inc. is headquartered in Belmont, California.

For more information visit http://www.redherring.com

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