[October 23, 2014]

Persado Receives Prestigious Industry Awards, Selected as a Company to Watch by Industry Organizations

Persado, the global leader in Marketing Language Engineering, was recently selected as the winner of DMA's 2014 Innovation Awards for digital technology and was also included in The 2014 OnMedia 50 Companies to Watch by AlwaysOn. Both awards recognize companies that industry experts believe are significantly disrupting markets and challenging existing players.

The DMA Innovation Award honors the premiere achievements of the data-driven marketing world's most strategic and creative talent. They've chosen Persado for its unconventional, game-changing approach to digital marketing, and specifically message generation. "I am delighted to be accepting the award on behalf of Persado at the awards ceremony in San Diego on October 26th. The DMA is a true heavyweight in the marketing world and to be recognized for innovation is a testament to the massive growth we have experienced this year and the transformational nature of the Persado solutions," said Lawrence Whittle CRO of Persado. The 2014 OnMedia 50 Companies to Watch was a list selected from hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list. They selected Persado based on its strength in innovation, market potential, commercialization, stakeholder value and media buzz.

Persado's groundbreaking technology allows marketers to machine generate marketing messages and gain in-depth, quantifiable insight into which combinations of language and emotions make customers buy. Last week, as part of Persado's appeal to a larger market, the company released a first-of-its-kind application for ExactTarget's HubExchange Marketplace. The sophisticated self-service application puts this powerful technology at the fingertips of marketers, allowing users to develop and tst unlimited message variations with statistical significance to identify and reveal which messages result in the highest customer response.

"This is an exciting time for marketing technology, and we are honored to be recognized by our peers as pioneers in this space," said Alex Vratskides, CEO of Persado. "With Persado's solutions, marketers finally have the tools to do scientifically what has previously only been done subjectively - create data-driven messaging. Our technology helps marketers not only improve customer response, but also understand precisely what elements of a message inspire customers to buy."

Both the award and the mention have been selected by a distinguished panel of judges from a wide range of contenders in marketing, media and publishing places. Criteria also included level of product / service innovation, forward-thinking strategy, impact on the end user, revenue and growth potential.

About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring (News - Alert) founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers - commercial and nonprofit - spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

About Persado, Inc.

Persado programmatically uncovers the language and emotions that make people buy. Its unique technology is powered by Natural Language Processing and advanced statistical algorithms. Working with leading global brands such as American Express, Esurance, McAfee (News - Alert), Neiman Marcus, Telus, Vodafone and Verizon Wireless, Persado systematically delivers better marketing messages across digital channels.

To date, marketers have relied on intuition, subjectivity, and limited A/B testing practices to produce digital marketing copy. Using Persado's platform, marketers are now able to leverage millions of mathematically generated messages and rapidly converge to the best one. For any product, any time.

To schedule a demo, or further inquire about our services, please visit http://www.persado.com.

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