Pepsi Next Unveils Internet Taste Test
Apr 06, 2012 (Close-Up Media via COMTEX) --
Pepsi Next, a cola with 60 percent less sugar, unveiled its Internet Taste Test, a digital incarnation of the product's premise, Drink it to Believe it.
In a release, the Company noted that the marketing campaign encourages consumers to take their first sip of the game changing cola, whether it's across 800 Walmart Supercenters or more than 40 cities conducting sampling events nationwide or online via the Internet Taste Test.
The Internet Taste Test invites cola lovers to opt in for a chance to watch themselves taste new Pepsi Next through the power and humor of improv. Funny or Die comedians and actors will do their best impressions of selected consumer and notable personalities' online personas trying Pepsi Next, using relevant information from their profiles, such as recent experiences and likes.
"To launch Pepsi Next, we're focused on getting consumers to Drink it to Believe it even online, in a fun and uniquely digital way," said Shiv Singh, Head of Digital, PepsiCo Beverages. "The Pepsi Next Internet Taste Test demonstrates how a brand can utilize social media to create consumer-driven, personalized branded entertainment."
The Internet Taste Test kicks-off with a video starring actor and comedian Rob Riggle who describes how the test works while watching his online persona trying Pepsi Next and referencing his likes, from skeet shooting to painting with water colors.
In addition to Riggle's how-to video, fans can also watch video impressions featuring figures in social culture taking their first sip, including Internet mogul Gary Vaynerchuk and Internet meme, Scumbag Steve.
The Pepsi Next Internet Taste Test was created by the internal PepsiCo Beverages team, digital agency The Barbarian Group and Funny or Die.
PepsiCo is a food and beverage provider.
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