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PEDIGREE® Brand Launches Breakthrough U.S. Creative In New Global CampaignNASHVILLE, Tenn., May 28, 2015 /PRNewswire/ -- Earlier this year, PEDIGREE® Brand unveiled a new global marketing campaign called 'Feed the Good™.' The campaign is based on the simple insight that dogs bring out the good in people and PEDIGREE brings out the good in dogs. Today, a new commercial titled "The Walk" will debut online in the United States, joining other 'Feed the Good' creative from Brazil and Australia. The 45-second commercial, created by BBDO and directed by Lance Accord, sends a powerful message about how dogs are unconditional in their love of people. It opens on an older gentleman leaving his home to walk his dog. As the man and his dog navigate their neighborhood, many viewers may be quick to make assumptions about the man based on his gruff demeanor. As he continues his walk, his eyes lock on a teenager also walking his own dog. While the two may normally pass each other without a second glance, their dogs stop to greet each other. The dogs see no color, no age, no differences, only the good which leads to an unexpected interaction between the man and the boy. "Dogs know no prejudice," said Larry Allgaier, President, Mars Petcare North America and Global Brand Strategic Lead for PEDIGREE. "'The Walk' is just one example of the type of good dogs bring to the world every day. The main characters may appear very different, but by the end, they realize their similarities – and the good in one another – through their dogs." Added David Lubars, Worldwide Chief Creative Offcer, BBDO: "We've partnered with PEDIGREE to uncover a universal truth that speaks to the human condition. Across the globe, the Pedigree brand managers and our agencies are telling this story in their own local cultures." The new commercial also builds on more than 50 years of research from Mars, Inc.'s Waltham Centre for Pet Nutrition, who focuses on the nutrition and wellbeing of dogs – and other animals – and their benefits to humans. Waltham studies have indicated that dogs and other animals can help children cope with a variety of issues – self esteem, emotional disorders and may even improve immune function if raised with a pet from infancy. Another survey showed that 70 percent of families reported an increase in family happiness and fun after they acquired a pet. A new study from Waltham published just this month shows that pets are catalysts for social interaction between humans – from casual conversations to lasting friendships. The study found that pet owners are significantly more likely to meet new people in their neighborhoods than non-pet owners – dog owners are five times more likely to get to know people in their neighborhoods compared with even other pet owners. More surprisingly, over 80 percent of pet owners in the study reported they had gotten to know people in their neighborhood through their pets – more so than their children's school. "While 'Feed the Good' is an entirely new campaign, it builds on the storytelling we've been doing since we started our adoption campaign years ago to show the positive impact dogs bring to our world," added Allgaier. PEDIGREE plans to release additional 'Feed the Good' creative in the U.S. in early 2016, as well as other markets around the world. Fans can find 'The Walk,'" on PEDIGREE Brand's YouTube and Facebook pages. They can also follow 'Feed the Good' advertising on Twitter, Instagram and YouTube via #FeedtheGood. About Mars Petcare About Mars, Incorporated: For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars. ®/™ Trademarks © Mars, Incorporated 2015. Other trademarks are property of their respective owners. Video - https://www.youtube.com/watch?v=MEIKZQ6wBZA To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pedigree-brand-launches-breakthrough-us-creative-in-new-global-campaign-300090105.html SOURCE Mars Petcare 
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