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Pay TV Firms Will Dominate $126B US Video/TV Market In Spite Of Falling SalesBOSTON, June 21, 2017 /PRNewswire/ -- The video and TV market is changing, but not as fast as many people are suggesting. In a new report, Subscription Video and TV Forecast - North America, available at http://sa-link.cc/1kn, Strategy Analytics predicts that:
The report analyzed the convergence of traditional pay TV services offered by firms like Comcast and AT&T with newer subscription video services from Netflix and Amazon Prime Video, as well as internet-based pay TV services like DIRECTV Now, Sling TV, YouTube TV, Hulu Live, and PlayStation Vue. Consumer decision-making and behavior are changing as a result of this evolving marketplace. As a result there are further questions which both traditional pay TV providers and emerging online video players should consider, including:
The report suggests that video providers will improve their chances of succeeding in this complex new environment if they focus on identifying consumer needs and desired experiences, evaluate their existing products and service offers, and monitor their market performance.
About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, media, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com Contacts: Michael Goodman, +1 617 614 0769, [email protected] David Mercer, +44 1908 423610, [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pay-tv-firms-will-dominate-126b-us-videotv-market-in-spite-of-falling-sales-300477483.html SOURCE Strategy Analytics |