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Panasonic and Thinaire to Deploy Proximity Marketing and Professional Display SolutionsNEW YORK, June 3, 2015 /PRNewswire/ -- Panasonic System Communications Company of North America, a leading provider of advanced audio/visual solutions, and Thinaire, one of the world leaders in proximity marketing, are working together on a global scale to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI. Panasonic and Thinaire will provide end-to-end digital out of home network solutions, featuring proximity technology and professional displays, designed to engage consumers and enable visibility attribution of video content based on audience proximity data. Smart data-driven marketers can leverage cutting-edge display technology and proximity solutions to link shoppers' devices to marketing content on screen. By leveraging the latest location-aware technology, these new solutions developed by Panasonic and Thinaire give brands and advertisers an awareness of the frequency and dwell time of consumers who view their ads. The goal of this joint effort is to offer more intelligent ad units to brand advertisers and strengthen the connection between the consumer and the store in which they are shopping. "Advertisers will be able to get a greater understanding of how video content is consumed on an out-of-home video ad network," said Mark Goodstadt, CEO of Thinaire. "Combining Thinaire's proximity offering and Panasonic's video capabilities opens up a new world of opportunities for interactive and data-driven marketers." "One of the challenges digital out of home advertisers face is capturing accurate measurements of interactions between their advertisements and consumers," said Cheryl Noti, Director, Solutions Architecture Team, Panasonic System Communications Company of North America. "By working together with Thinaire, we are able to provide marketers and retailers with an end-to-end proximity solution that delivers the data they need for a clear, measurable ROI that will drive greater success from video marketing campaigns and deliver increased value to consumers." About Thinaire Panasonic Solutions for Business All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/businesssolutions/. About Panasonic Corporation of North America Contacts To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/panasonic-and-thinaire-to-deploy-proximity-marketing-and-professional-display-solutions-300093714.html SOURCE Thinaire Transmedia Network, Inc. |