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Panasonic Looks to Expand into Electrical Construction Materials Market in Tanzania [Professional Services Close - Up]
[September 30, 2014]

Panasonic Looks to Expand into Electrical Construction Materials Market in Tanzania [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Panasonic Marketing Middle East & Africa (PMMAF) is looking to expand in the potential Tanzania market, as part of its thrust in the East African markets.

According to a company release, having crossed milestone achievements with its "Eco Solutions" product category in the Middle East, the company aims to achieve accelerated growth in the African markets.



Speaking at the launch, Tatsuya Kumazawa said, "According to a recent report published by the African Economic Outlook (AEO), the economy of Tanzania is projected to grow by around 7 percent in 2014 and 2015. The country is currently witnessing an expansion in the public investments as well as related investments aimed at stabilizing the economy in general. This paves the way for a buoyant electrical construction materials industry. With our strong brand image, high quality standards, long history of servicing different market for over 96 years and our strategic alliances with industry leaders like Anchor and Viko; we are well-positioned to cater to a fast growing and potential market in the coming years. The launch is also all set to benefit the neighboring economies alike, as we also plan to launch in Kenya and Uganda within this year." Khalid .M.Salim, Co-Owner, United Traders (Clock Tower Tanzania) said, "Positioned at the brink of a major shift in lifestyle trends, the construction and residential industry in Tanzania is all set to transform in the coming years and we would like to capitalize on this opportunity. Our ongoing partnership with Panasonic has been in line with the philosophy of providing innovative and high performance products that satisfy the modern day needs of the customers. With the strong line-up of quality and world-class products, we are very confident that we are well positioned to augur well for the market." ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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