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Orchestro Rolls Out Next Release of Tango [Professional Services Close - Up]
[September 30, 2014]

Orchestro Rolls Out Next Release of Tango [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Orchestro recently reported the next release of its platform - Tango.

According to a release from the company, Tango Cues empowers sales and supply chain executives with a flexible business rules engine that enables configurable alerts for critical demand signal exceptions, such as days of supply, in-stock percentage, or phantom inventory. This application suite enables CPG companies to proactively shape demand, manage on-shelf availability, and drive promotion execution.



"The average CPG relies heavily on new product introductions to drive annual revenue growth. Retail execution at a store level has proven to be critical for new product success," said Anuj Agrawal, Vice President of Product Marketing at Orchestro. "Our promotion management solution greatly reduces the execution risk and improves in-store responsiveness to changing consumer behavior." Orchestro also reported new pricing structure allowing unlimited user access, so insights and analytics can be shared across the enterprise. CPG companies will now be able to derive greater value by transforming insights into actions, without having to rely on stale spreadsheets or printed reports.

"Tango Insights provides customers of all sizes the demand visibility they need to flawlessly execute in-store promotions," said Stuart Van Houten, the company's Chief Revenue Officer. "The release of Tango Cues allows these customers to take appropriate in- store actions that have the highest impact on sales and customer satisfaction, improving both the retailers and suppliers bottom- line." More information and complete details: www.orchestro.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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