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Optimizely Launches Program Management - First to Scale Experimentation Programs to Deliver Company Wide Business ROILAS VEGAS, Oct. 18, 2017 /PRNewswire/ -- OPTICON -- Optimizely, the world's leading Experimentation Platform, today unveiled its new suite of capabilities that will enable enterprises to more effectively plan, organize, manage and report on their experimentation programs. The industry's first integrated Program Management solution will allow customers to operationalize experimentation across their entire organization and across the entire experimentation lifecycle. According to Forrester's May 2017 report, Drive Unified Digital Customer Experiences With Better Technology Strategies, "great digital customer experience requires the support of both C-level executives and the company culture, but over a third of digital experience professionals told us that their success is inhibited by a lack of executive sponsorship, and nearly half say siloed processes are a major pain point." This makes it critical for organizations to be able to collaborate and scale faster to gain competitive advantage. "We are seeing large enterprises creating increasingly mature cross-functional experimentation teams as they scale. Today's enterprise-scale experimentation programs require new solutions and Optimizely is providing a way for organizations to manage their experimentation efforts, directly measure the business impact and drive faster digital innovation," said Jay Larson, Optimizely's CEO. "Based on feedback from our customers, we are introducing new Program Management features to improve the process of generating hypotheses, prioritizing test ideas, and collaborating across teams. These new capabilities will also give companies tools for reporting on their overall programs, making it easier to share learnings, govern widespread teams and demonstrate ROI across their etire organization." Designed to enhance the efficiency of coordinating, collaborating and measuring experimentation programs across the enterprise, the new features were engineered and integrated following Optimizely's acquisition of Experiment Engine in April 2017. Customers will benefit from even more success throughout the entire process of experimentation, from hypothesis and experiment prioritization all the way through to a program-level view of measurement and analysis. "At HP, we are building an experimentation program with the goal of increasing our pace of innovation and putting customer data at the heart of every decision we make," said Herriot Stobo, Director of Omnichannel Innovation & Solutions at HP. "As we scale Optimizely to more teams in our organization, we see the need for more coordination and oversight. We are excited about these new Program Management capabilities as they will help us collaborate and track the performance our efforts more effectively across our entire experimentation program." The new capabilities, which allow reporting across all teams and departments while enabling them to scale their experimentation programs, include:
Optimizely Program Management is currently in beta. To learn more, please visit the Optimizely blog. About Optimizely Media Contact
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