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Omley Case StudyThe Customers Situation In 1989 Larry Vo came to the United States with a driving mission. He wanted to find a way to for his displaced Vietnamese countrymen to communicate. Over 1,000,000 people fled Vietnam after the war in 1975, and many of them could never go home again. In the exodus, many families were split up and lost communications and Larry was one of them.  systems, and Larry felt VoIP was the perfect solution. He wanted to offer his customers the most advanced technology that had room for expansion because he expected explosive growth in this new market situation.In 2006, he founded Omely Telecom Corporation in California. This company expanded its infrastructure with XRainbow a SIP Based, class 5 softswitch from Seawolf Technologies (News - Alert) Inc. XRainbow is a powerful turnkey system and had the capabilities to enable Omely Telecommunications to provide broadband, calling cards, pin-less and softphone services. It also allowed them to establish a web site and manage thousands of agents globally: USA, Canada, Japan, Vietnam, and Cambodia. The Solution The synergy between Omely Telecommunications and Seawolf was tremendous. Omely was a savvy marketing organization but did not have the VoIP technological backbone needed to set up and run a carrier grade system and work with the Vietnam and Southeast Asia carriers. They needed the latest VoIP technology to meet their goals and penetrate and capture the Vietnam market. They also had to move quickly to deliver the services they contracted for with the Vietnam carriers. Seawolf was there to help them set up the softswitch, train their people and walk them through operation every step of the way. In addition, Omely needed customization to set up their sales agents to give them a competitive edge. Seawolf was able to develop the software they needed in a matter of a few weeks. Seawolf set up the entire system to run their operation on just a few servers. Larry Vo was quoted to say, “XRainbow is so powerful and has everything all in one and it made it much easier for me to start this business than I anticipated. With just a few servers, you can market to the world!” Seawolf had become a trusted provider to Omely Telecommunications during the sale and installation of XRainbow. When Omely expressed its special needs to work with the carriers in Vietnam and convert H323 to SIP and via versa, Seawolf proposed XGateway. This is a product which works like a conventional TDM gateway and offers multiple IVR languages, has traditional routing functionality and interchangeable termination. It also converts SIP to H323, and H323 to SIP as well as allows them to maintain a neutral position with their carriers. Omely used this product in conjunction with their TDM gateways and found that it saved them time and money. It also helped speed their time to market and Larry believes it helps keep him ahead of competition.The XRainbow solutions recommended by Seawolf Technology provided all of the features necessary for Omely Telecommunications to introduce a competitive service offering meeting all of their requirements. They were able to offer calling cards and pin-less numbers and have their agents work with them through a special website that was built by Omely Telecom. Their customers are now experiencing features such as web-based consumer provisioning, voice mail, selective call forwarding, global follow-me numbers, and other revenue generating services. "Our relationships with Seawolf really helped us grow our business. Sam Wen their CTO has been wonderful and he and his team have given excellent technical support. There is no problem they can not solve. XRainbow is the best technology and is very powerful platform and gives my customers a variety of products to choose from." said Larry Vo. Results Omley Telecommunications had a very successful launch of the service in March, 2007. Their 1st month they added over 40,000 customers and their revenues grew by close to over $200,000 in that month. Their customer base and revenues have increased steadily since then. From March 2007 to June 2007 their VoIP customer base grew over 700% and their revenues grew over 885% in the same time period. They have an integrated system that is easy for their customers and sales agents to use. Their technical staff has learned from the experts at Seawolf how to operate in a VoIP world. The company has been able to capitalize on this business opportunity and has positioned itself as a VoIP leader in Vietnam. In the four months following their service launch, the company grew both their customer base and revenue alike. Their success has allowed them to move from a 3,000 sq ft. building into a 20,000 sq ft building on 4 acres. They have been able to hire an additional 50 people to help with their growth. Growth is expected to continue as Omley utilizes a combination of innovative marketing and leading edge technology. They expect to stay ahead of competition and be able open up new opportunities with Seawolf as a partner. Syosset, New York and Los Angeles, California – Seawolf Technology, a leading telecommunication and Internet telephony solution provider, announced that at the 2005 Fall Internet Telephony (News - Alert) Show in Los Angeles next week it will be rolling out its flagship production XRainbow softswitch version 4.0. XRainbow is a turn-key VoIP billing and prepaid system that allows service providers such as telecom carriers, virtual operators, system integrators, and enterprises to compete in the explosive VoIP market cost effectively. XRainbow is a SIP based platform built for the next generation of telecom carriers and service providers who want to offer VoIP service through the Internet. The XRainbow platform includes a SIP proxy server with board session control, billing server, media-relay server, voicemail server, prepaid module, call back module, PIN-Less module, Internet Café module, web SDK interface, Softphone module, and a customer self-care module. It is a total solution that can be easily integrated into a customers operation and will allow quick, easy entry into the highly profitable VoIP market. Service providers using XRainbow will be able to offer their customers a variety of advanced features like PSTN DID, virtual numbers, Follow-Me number, IVR, computer access, Voicemail, online billing and customer service. They will also be able to offer calling cards, callback and PIN-less features.About Seawolf Technologies Seawolf Technologies is a leading telecommunication and Internet service provider offering complete voice and data solutions for the next generation networks. Highly integrated software, hardware and termination solutions enable their customers to capitalize on revenue opportunities in the convergence market of voice and data services by accelerating time-to-market and reducing their development and operational cost. With business locations in both the US and China, Seawolf focuses on the world’s largest two communication markets, offering a wide range of telecommunication solutions and services, such as Softswitch, IPPBX, online billing and prepaid calling card platform, global termination, national wide 800/888/toll free service, international call forwarding and call back, and enterprise voice over IP (VoIP) solutions.Seawolf’s mission statement is, “We bring new technologies into your business.” Seawolf is committed to keeping customers on the cutting edge of technology. Seawolf Technologies Inc. is headquartered in Syosset, New York. For more information call 1-800-508-3316 in the U.S.A, or 1-516-393-2150 outside the U.S., or visit http://www.seawolftech.com |