[November 26, 2009]

OKI Printing Solutions implements blueprint for customer satisfaction; Printer partners with SDL Tridion and Reading Room to update its content management solution platform and website

(M2 PressWIRE Via Acquire Media NewsEdge) Maidenhead, UK, -- SDL Tridion, leader in Web Content Management (WCM) and part of SDL, leader in Global Information Management (GIM), today announces it has partnered with Reading Room to update OKI Printing Solutions' content management solution (CMS) platform for its website.

OKI Printing solutions was looking to upgrade its CMS infrastructure to maintain high levels of customer service and support two product websites and an extranet service for dealers. The OKI web estate hosts over 100 websites in 20 different languages.

Implementation partner, Reading Room, recommended SDL Tridion's WCM platform with its multi-language and multi-site capabilities. Over 100GB of existing content was migrated into the new system to form a fully managed, language-oriented CMS containing over 140 discreet publications and publishing in excess of 100 unique websites, with individual country managers controlling the corresponding website.

"At 120+ websites, this project has been huge for us as a global organisation. Choosing SDL Tridion as a solution was easy, for the flexibility it gives us, the adaptability to the users' requirements - and the potential future enhancements that we can add on as our business demands them. Coming from basically a home-spun solution, working with SDL Tridion has already proven to have a great impact on the way we work." Says Anja Jessen, General Manager Branding & Communications at OKI Printing Solutions.

She continues, "We initially included Reading Room on the shortlist because of their reputation and experience in working with SDL Tridion. Both are well deserved - we wouldn't have been able to take the plunge of launching all sites at the same time, without their support." "SDL Tridion's content management platform was ideal for a company such as OKI Printing Solutions, who needed to control multiple websites across multiple regions," said Tim Norman, Northern European Marketing Mangager, SDL Tridion. "The platform is scalable and allows for future growth, whilst enabling content to be easily and quickly updated according to current marketing trends and activities, thus maximising the effectiveness of online communication." SDL Tridion's online marketing suite is designed to provide customers with a centralised management tool for all content. BluePrinting technology ensures that multiple websites can be updated easily and quickly, to meet ever-changing business needs.

About OKI Printing Solutions OKI Printing Solutions, brand name for OKI Europe, is a global business-to-business brand dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses. The company's annual turnover across the EMEA region is 102.0 billion yen (FY07), accounting for 54.3% of OKI Printing Solutions' worldwide turnover, which represented record year-on-year growth of 10%. OKI Printing Solutions is well-established as one of EMEA's leading print brands, in terms of value and units shipped. The group's product portfolio comprises six distinct segments: colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Established in 1990, the EMEA group now employs 1,200 people in 21 production sites and sales offices and is represented in 60 countries throughout the region.

For more information, please visitwww.oki.co.uk About Reading Room Reading Room is an award winning, full service, digital communications agency.

We are Digital Marketing Agency of the Year (Impact Awards) and an international Top 10 Digital Agency (Interactive Media Awards); the highest ranking digital agency in the 2008 Sunday Times Fast Track league tables; and the UK's fastest growing wholly independent digital communications agency (Design Week 2008). We are also a recommended agency in the Recommended Agency Register.

Reading Room's services span the full lifecycle of digital communications, including: - Strategic planning, creative and technical consultancy, - Design and development, - Digital marketing and measurement, - Usability and accessibility testing, - Hosting and managed services We have clients from numerous sectors ranging widely in size - including HRH The Prince of Wales, Royal Mail, Department of Health, Skoda, YHA, Cancer Research UK, WWF, and Whizz-Kidz.

Founded from a Camden flat in 1996 we have grown to 150 staff, with offices in London, Manchester, and Australia. Today we remain independent and committed to the core values and strategy that were developed in our early years and which have allowed us to achieve our successes to date.

About SDL Tridion SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organisations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 600 organisations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visitwww.sdltridion.com SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions.

((Comments on this story may be sent to info@m2.com)) (c) 2009 M2 COMMUNICATIONS

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