|[December 10, 2012]
Obama for America's Technology Dream Team Taps Salesforce for Mission-Critical Engagement with Millions of Voters and Volunteers
SAN FRANCISCO --(Business Wire)--
Salesforce.com (News - Alert) (NYSE:CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/)
company, today announced that Obama for America's winning 2012
presidential campaign tapped Salesforce for many functions central to
its 2012 operations. With the Salesforce Service Cloud, Salesforce
Chatter and Salesforce Platform, President Barack Obama's successful
campaign powered its constituent correspondence, contact center,
battleground state budget management and surrogate event management
functions. Hundreds of campaign workers and volunteers took advantage of
the flexibility and massive scalability of salesforce.com's cloud
computing platform to manage and respond to 5.7 million voter inquiries
and 1.5 million voter contact records over a span of 13 months,
including an enormous Election Day spike of 80,000 inquiries in a single
Comments on the News:
"Key to the campaign's success was a technology platform that allowed
us to engage with constituents and make data-driven decisions in real
time," said Michael Slaby, chief information and innovation officer,
Obama for America. "In addition, Salesforce massively scaled to meet
our real-time engagement and decision-making needs."
"The Obama campaign represented as talented a group of technology
innovators working together that has ever been assembled," said Vivek
Kundra, executive vice president, emerging markets, salesforce.com.
"We're honored they chose salesforce.com's social and mobile cloud
technologies to deliver so many different solutions that were central
to the first campaign built for the social era."
Salesforce Massively Scales and Helps the Obama Campaign Win
The Obama team needed to rapidly deploy a solution that would massively
scale without purchasing or maintaining costly software, hardware or
infrastructure. Speed, scale and cost were key factors in its decision
to choose the enterprise cloud leader, salesforce.com. Salesforce.com's
social, mobile and cloud technologies powered these mission-critical
functions of the President's winning campaign:
Constituent Correspondence: The campaign turned to the Service
Cloud to manage 5.7 million voter inquiries over a period of just 13
months, averaging more than 14,000 inquiries per day and peaking at
80,000 inquiries in a single day on Election Day.
The campaign deployed the Service Cloud to manage millions of
incoming pieces of correspondence via email and the Web that were
then classified, tagged and organized according to the interests,
needs, or requests of the correspondents, who contacted the
campaign about polling locations, the President's policy
positions, donations, and hundreds of other topics.
Hundreds of volunteers were given access to the app via the
Salesforce Platform's field-level security, where they reviewed
each inquiry and tagged those requiring resolution.
Stories about how the President's policies had personally affected
constituents were submitted into Salesforce. Automated workflow
allowed staff to nominate promising stories for further promotion.
One story submitted online was highlighted in President
Obama's speech at the Democratic National Convention.
Contact Center: The Obama campaign selected the Service Cloud
to power its contact center because it needed to move with tremendous
speed, getting hundreds of volunteers instantly ramped up as the
campaign's primary contact center agents. Volunteers from around the
country logged into the Service Cloud and, using VoIP technology,
became instant contact center agents able to respond to millions of
voters from across the country. Deploying the Service Cloud's visual
workflow and call scripting features, the Obama campaign enabled its
volunteers to resolve inquiries quickly.
State Campaigns Budget Management: Distributing scarce
resources among the 50 states is critical in any campaign. A custom
app built on the Salesforce Platfor tracked "committed" and "actual"
budget data from the states in real time, allowing state directors to
maximize resources coming from the campaign and powering dashboards at
campaign headquarters that allowed the finance team to make more
strategic spending decisions. All of the collaboration in this app was
powered by Salesforce Chatter, the #1 enterprise social network and
the standard for how businesses and organizations collaborate.
Chatter's social networking features such as profiles, real-time feeds
and trending topics combined with the information and processes in
Salesforce helped the Obama campaign collaborate around information in
the budgeting app and make vital decisions more quickly.
Surrogate Engagement and Event Management: Among the more
difficult tasks for a presidential campaign is managing speaking
requests and tracking appearances of thousands of individuals who
serve as official campaign surrogates. More than 4,000 individuals
requested to speak on behalf of the President's campaign during the
2012 election and the list included everyone from grassroots
Democratic Party activists to some of America's most well-known
celebrities from business, entertainment and politics. To successfully
manage this daunting task, the Obama campaign developed another custom
app on the Salesforce Platform. Using custom objects, the campaign
designed an app that managed the vetting process for thousands of
potential surrogates and tracked their appearances and created
itineraries for more than 7,000 events across the country.
Businesses and Government Agencies Trust Salesforce to Build Their
Social Front Office
More than 100,000 companies and government agencies including Burberry,
GE Capital and the Texas Department of Information Resources have
successfully deployed Salesforce technologies to connect with their
customers, constituents, partners and employees in entirely new ways.
This success extends to the public sector, where leading innovators
across the U.S. federal government, as well as state and local
governments in more than 90 percent of states, are using salesforce.com
to transform government for the social era.
A worldwide social revolution is taking place today. There are more than
4.5 billion social network users across the globe, and they are having
more than 150 million conversations every day on Facebook (News - Alert), Twitter,
LinkedIn and more. But the social revolution is no longer just a
consumer movement, it is creating a customer revolution for every
business and government agnecy. Salesforce.com's transformational cloud,
social and mobile technologies are enabling businesses and government
agencies to build their complete social front office. With six product
lines -- Sales Cloud, Service Cloud, Marketing Cloud, Salesforce
Chatter, Work.com, and the Salesforce Platform -- salesforce.com
customers have the tools to unlock greater levels of productivity and
growth between themselves and their customers and constituents.
on Twitter (News - Alert) and Suggested Tweet:
If you'd like to tweet about the Obama campaign's winning success with
Salesforce, here is a suggested tweet to send to your followers:
Founded in 1999, salesforce.com is the enterprise cloud
computing leader. Using salesforce.com's social and mobile cloud
technologies, companies can connect with customers, partners and
employees in entirely new ways. Based on salesforce.com's real-time,
multitenant architecture, the company's platform and apps give customers
the tools to create a social front office and revolutionize the way they
sell, service, market, collaborate, work and innovate.
Any unreleased services or features referenced in this or other press
releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase salesforce.com
applications should make their purchase decisions based upon features
that are currently available. Salesforce.com has headquarters in San
Francisco, with offices in Europe and Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://salesforce.com,
or call 1-800-NO-SOFTWARE.
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