[September 30, 2014] |
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Norton Rose Fulbright Secures Top Ranking as Global Legal Brand
NEW YORK --(Business Wire)--
Global legal practice Norton Rose Fulbright achieved a top three ranking
in the Acritas Sharplegal 2014 Global Elite Brand Index - a rise of four
places from 2013.
This year's rise follows a series of successful combinations that have
fueled Norton Rose Fulbright's climb from 15th in 2010 to
third this year - the greatest five-year improvement of any firm in the
Index. Norton Rose Fulbright has benefited from the expanded reach and
capabilities created through its combinations to achieve high levels of
favorability among in-house counsel who also value the firm's key
industry sector approach and strong leadership.
The power of market differentiation is clear in the results of the
Global Elite industry sub-indices, which reveal Norton Rose Fulbright
leading across the energy, utilities and mining sectors. Regionally, the
practice is ranked number one in Canada.
Acritas' fifth annual Global Elite Law Firm Brand Index reveals the law
firms which are adapting most successfully to the changing market and
winning client loyalty and favorability as a result.
Peter Martyr, global chief executive, Norton Rose Fulbright, said:
"This great achievement reinforces our commitment to our clients and
their ever changing needs in an international maketplace. Our enhanced
global footprint has further bolstered our brand recognition, which
affirms the dedication and work put in by our people."
Linda Addison, US Managing Partner, Norton Rose Fulbright, said:
"We offer a global reach and consistent quality that few others can
match, and our industry-focused approach differentiates us. We are
pleased to see our strategic vision confirmed in these brand rankings."
Acritas' Global Elite Brand Index 2014 is compiled from analysis of an
extract of data from the Sharplegal Global Elite survey 2014 dataset.
All data is derived from 1185 interviews with respondents, in $1
billion+ revenue organizations across the world, who have senior
responsibility for buying legal services. All interviews were conducted
by telephone in local languages across 55 countries between October 2013
and August 2014. All interviewing was undertaken by Acritas in strict
accordance with the rules governing best practice in research.
Notes for editors:
Norton Rose Fulbright
Norton Rose Fulbright is a global legal practice. We provide the
world's preeminent corporations and financial institutions with a full
business law service. We have more than 3800 lawyers based in
over 50 cities across Europe, the United States, Canada, Latin America,
Asia, Australia, Africa, the Middle East and Central Asia.
Recognized for our industry focus, we are strong across all the key
industry sectors: financial institutions; energy; infrastructure, mining
and commodities; transport; technology and innovation; and life sciences
and healthcare.
Wherever we are, we operate in accordance with our global business
principles of quality, unity and integrity. We aim to provide the
highest possible standard of legal service in each of our offices and to
maintain that level of quality at every point of contact.
Norton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton
Rose Fulbright Canada LLP, Norton Rose Fulbright South Africa
(incorporated as Deneys Reitz Inc) and Fulbright & Jaworski LLP, each of
which is a separate legal entity, are members ('the Norton Rose
Fulbright members') of Norton Rose Fulbright Verein, a Swiss Verein.
Norton Rose Fulbright Verein helps coordinate the activities of the
Norton Rose Fulbright members but does not itself provide legal services
to clients.
Law around the world nortonrosefulbright.com
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