The North American International Auto Show Unveils New Programs
Dec 11, 2012 (Close-Up Media via COMTEX) --
The North American International Auto Show (NAIAS) revealed new programs and changes that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
According to a release, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
"Like our auto manufacturer partners, we continue to look for ways to improve our product, and our customer service," said Jim Seavitt, NAIAS 2013 chairman. "And, as we present the industry's finest on the world stage, it's our goal to exceed the needs of media and manufacturers, alike. We take our leadership position very seriously, and work year-round to maintain that distinction."
NAIAS said Michelin signed on when the former Detroit Auto Show re-invented itself as the North American International Auto Show in 1989 under the direction of several forward thinking auto dealers who envisioned a show in the heart of the auto industry. Michelin continues to offer support to the NAIAS, and to the thousands of journalists who cover the event.
In order to provide media with even greater resources, the group noted that the Michelin Media Center (which has served media from around the world for 24 years) will expand and move closer to the action at NAIAS 2013. The expansion includes a move from the third floor of Cobo Center to Michigan Hall. The space provides an additional 1,000 sq. feet to help provide the infrastructure to support media as they cover the news from NAIAS. The Michelin Media Center will continue to provide a complete business center for all working media as well as meals, snacks and beverages throughout the day.
"We strive to continuously improve the Michelin Media Center so it can remain the hub for the thousands of stories, photos and Internet feeds emanating from North America's premier auto show. This expansion further solidifies our commitment to the NAIAS and the automotive industry as a whole," said Edna Johnson, vice president, Communication and Brands, Michelin North America.
Also new to NAIAS 2013, Premier Sponsor Delta Air Lines is offering 5-10 percent discounts on select coach fares, on both domestic and international flights, for travel to Detroit for the NAIAS any time during the dates of January 4-31, 2013. Assistance in booking flights is also available through Passageways Travel, an Altour Company. Details and booking information can be found at naias.com/travel-directions/air-travel.aspx
Now that the Paris Motor Show has concluded, it's "all eyes on Detroit," said Seavitt. "We had the opportunity to meet with several auto manufacturers in Paris, and it's clear that NAIAS continues to be an integral part of their global launch strategies. Based on what we learned, NAIAS will continue to be a leader in worldwide product unveilings," he added. "Get ready for an extraordinary amount of news and excitement headed to Detroit."
In other news, Jaguar Land Rover will return to the show with a significant presence and vehicle showcase, and Chinese auto manufacturer Guangzhou Automobile Group Corp. will exhibit at NAIAS 2013.
The NAIASis an auto show, providing access to the automotive products.
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