[July 05, 2009] Nine boss puts head on block Tweet Jul 05, 2009 (The Australian - ABIX via COMTEX) -- Insiders say the Nine Network is ready to launch its digital channel in September, and it will target the market segment of younger viewers. CEO David Gyngell says he will step down if the goal of gaining higher ratings figures than rival Ten Network's One sports channel is not reached during 2009-10. He also notes that the audience ratings picture will be increasingly fragmented due to web sites and digital video recorders. Nine plans to offer advertising slots on the second channel automatically to those of its partners who commit at least a third of their expenditure to its main offering. Publication Date: 6 July 2009 NINE NETWORK AUSTRALIA LIMITED CONSOLIDATED MEDIA HOLDINGS LIMITED - ASX CMJ PBL MEDIA PTY LTD SEVEN NETWORK LIMITED - ASX SEV TEN NETWORK HOLDINGS LIMITED - ASX TEN WARNER BROS SKY NEWS MULTI CHANNEL NETWORK PTY LTD FOXTEL MEDIACOM AUSTRALIA PTY LTD GREY GLOBAL GROUP AUSTRALIA PTY LTD [ Back To TMCnet.com's Homepage ]