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NGDATA Named a 2016 Data Impact Award WinnerNGDATA™, the customer experience management solutions company, today announced that it has been selected as a Data Impact Award winner within the Customer Insights category. Now in its fourth year as the big data arena's most reputable industry awards program, the Data Impact Awards, presented by Cloudera, recognize production deployments of CDH, the world's most popular open source Apache Hadoop-based distribution and the core of Cloudera Enterprise. NGDATA's customer experience operating system, Lily Enterprise, uniquely combines interactive big data management, machine learning, real-time behavioral scoring and preference understanding capabilities to change the way businesses view and understand their data and gain and take action on customer insights. Lily sits on top of Cloudera's Hadoop-based platform and considers all data streams to create a single customer view that consists of thousands of built-in industry-specific mtrics, resulting in a detailed record of each individual customer's behavior. From there, users can learn from customers' behavior by continuously building intelligent Customer DNA and execute personalized campaigns through highly targeted product offers and content. "We are honored to be recognized by Cloudera as a Data Impact Award winner," said Steven Noels, CTO of NGDATA. "Our goal with Lily Enterprise is to help customers turn big data into real business value by bridging the gap between analytics and execution on anything which touches customer experience. Thanks to our strong focus on operationalizing insights into concrete and automated action, and support from our partner Cloudera to deliver an 'always-on' product, we help banks and media companies around the world to improve customer experience and satisfaction, to enhance retention and to realize higher profit margins." All nominations for the Data Impact Awards were evaluated and scored by an objective panel of more than 30 judges, representing thought leaders and influencers across the data management and analytics industry, who focused on four key areas: creativity, maturity, relevance, and results. In the Customer Insights category, importance was placed on the nominees' ability to knock down data silos to build a 360-degree view of customers for better marketing, improved loyalty and retention, and/or real-time, personalized recommendations. "With so many customer touchpoints, companies have massive amounts of siloed data, making it increasingly difficult for them to deliver exceptional customer experiences," said Tim Stevens, vice president of business and corporate development, Cloudera. "NGDATA's Lily Enterprise addresses these challenges head on by empowering its users with real-time customer insights to provide the most relevant offers and recommendations, and these users have seen tangible results." Companies using NGDATA's Lily Enterprise have seen increased return rates and efficiencies on programs including:
For more information on how Lily Enterprise can help your organization, visit https://www.ngdata.com/products/lily-3/.
About NGDATA View source version on businesswire.com: http://www.businesswire.com/news/home/20160928005836/en/ |
