| [February 26, 2015] |
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New U.S. Health Study: 70% of Digitally Active Chronic Patients Say They Are in Good Health Even Though 43% Went to the ER
Digitally active chronic patients are satisfied with their health
despite the fact they appear to be sicker than those not using
technology to help manage their conditions, according to new research
findings from Klick
Health, Google (News - Alert), and the Digital Health Coalition.
The #LivingBetter study found that of the 18% of chronic patients who
frequently use digital technologies for health reasons, 70% define the
state of their health as good, very good, or excellent - even though 43%
admitted to visiting a hospital emergency room in the last six months
and 32% were hospitalized for at least one night.
In comparison, digitally inactive patients, which represent 35% of those
surveyed, said they were in similar health but only 20% of them went to
the ER and only 11% were hospitalized over the same time period.
"Digital is playing a huge role in how patients are engaging with their
care," said Peter Flaschner, SVP, Client Experience at Klick.
"Furthermore, it's enabling patients to proactively manage their
conditions which could be impacting their positive outlooks."
Today's announcement follows preliminary data released two weeks ago,
which highlight key findings, such as:
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Eighteen percent of chronic patients use digital on a daily/weekly
basis, 47% use the Internet to search for health information a few
times a year or more; and 35% don't use digital for health at all.
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Patients are researching their health across the patient journey,
notably pre- and post-doctor visits, after therapies have been
prescribed and when patients have issues and/or free time.
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Like most Americans researching health, chronic patients go to popular
online health portals, like WebMD, however they over-index relative to
the general population using online forums (38% vs. 20%).
-
Of the 19% of patients who use mobile for health-related activiy, a
significant number expressed strong interest in more data-driven,
patient-physician interaction.
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80% of them are interested in getting health apps from their
doctors;
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75% would use apps to connect with their doctors; and
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78% are open to sharing their health data with their doctors. A
full two-thirds want to use apps to remind them to take their
medicine.
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The ability to connect digitally did not play an influential role in
the results; 98% of survey participants said they have access the Web
across multiple devices.
These findings will be presented tonight at MUSE Chicago, an
experimental new health event concept that brings together the worlds of
science, technology and art with inspiring TED-like talks, world-class
cuisine, visual and musical performances, and interactive installations.
Presenters will include:
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Jack Andraka, the teen inventor of an inexpensive
early-detection test for pancreatic, ovarian, and lung cancers;
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Dr. Steven Eisenberg, the most followed oncologist on Twitter (News - Alert),
who created podcasts and apps to help patients better connect and
communicate with him;
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Adrianne Haslet-Davis, the professional ballroom dancer who
lost her lower left leg at the 2013 Boston Marathon bombing; and
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Chicago's own Chef Stephanie Izard, the acclaimed James Beard
'Best Chef' recipient, Food & Wine 'Best New Chef' and Bravo
Top Chef winner, who will speak about what inspires her culinary
creativity and prepare favorites from her acclaimed restaurants Girl &
the Goat, Little Goat Diner, and a noodle-bar inspired by her recently
announced third concept Duck
Duck Goat.
About Klick Health
Klick Health is the world's largest
independent digital health agency, laser-focused on creating solutions
that engage and educate about life-saving treatments. Klick helps inform
and empower patients to manage their health and play a central role in
their own care. Every solution hinges on Klick's in-house expertise
across the digital universe - strategy, creative, analytics,
instructional design, user experience, relationship marketing, social
and mobile. Established in 1997, Klick has teams in Chicago, New Jersey,
New York, Philadelphia, San Francisco and Toronto. For more information
on Klick, go to www.klick.com.
Follow Klick on Twitter @KlickHealth.
Methodology: The research survey was conducted through online and
telephone polls over two weeks in November 2014 by Survey Sampling
International. The responses, from a sample of all US adults with
diabetes, came from 2,000 diabetic adults (1,800 on computers and 200 on
landline or cellular telephones). The margin of error is +/- 2% at
the 95% confidence interval. The full #LivingBetter research data can
be found at www.klick.com/livingbetter.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150226006095/en/
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