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New Report Offers Insight Into Americans' Changing Eating HabitsAcosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, today released The Evolution of Eating Hot Topic Report. The research report explores changes in U.S. consumers' eating habits over the years - from creating "hybrid homemade meals" to the rise of snacking - and provides guidance on how the food industry can best respond to these changes. "The way our society views food has come a long way since the TV dinner heyday of the 1950s. From sharing recipes and photos of food on social media to a widespread fixation on healthy food and fads, we have seen a seismic shift in consumers' attitudes toward food," said Colin Stewart, Senior Vice President, Acosta. "Eating has evolved right along with society, and consumer brands and retailers must consider the dynamics, demands and preferences of today's modern family to deliver successful food and meal solutions." The Evolution of Eating report reveals that: Cooking from scratch is being replaced by new meal preparation options. Americans are turning to ready-to-eat and take-and-bake meal solutions and are cooking "hybrid homemade meals," such as a grocery store rotisserie chicken with a salad-in-a-bag and homemade potatoes.
Health and wellness has a transformative impact on eating. Consumers are becoming even more educated about the connection between diet and wellness and are utilizing the information to transform their shopping and eating behaviors. Healthy eating continues to evolve and shows no waning interest as consumers seek a variety of ways, beyond traditional diets, to create plans that work for them.
The Evolution of Eating was compiled using research conducted by Acosta, as well as the company's experience working with the nation's largest CPG manufacturers and retailers. To access the full report, visit www.acosta.com/hottopicreports. About Acosta Sales & Marketing Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For more than 85 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. For more information, visit www.acosta.com.
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