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New Experian Data Quality research shows inaccurate data preventing desired customer insightBOSTON, Jan. 28, 2015 /PRNewswire/ -- Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the release of a new research study, The data quality benchmark report. The study finds that while the majority of organizations are looking to gain actionable insights from their data, a high degree of inaccurate information is limiting data insight and negatively impacting the bottom line. On average, U.S. organizations believe 32 percent of their data is inaccurate, a 28 percent increase over last year's figure of 25 percent. This high degree of inaccurate information causes 91 percent of respondents to believe revenue is affected by inaccurate data in terms of wasted resources, lost productivity, or wasted marketing and communications spend. However, this situation could be remedied with a centralized, complete data management strategy. "The cost of poor data quality is hitting home in boardrooms across the globe; most businesses, however, are perplexed because they actually are investing in data quality tools," said Thomas Schutz, senior vice president and general manager for Experian Data Quality. "While data quality technology is certainly a requirement, many businesses have neglected to focus on staff and organizational structure. Very few organizations have appointed a centralized manager for data quality and most lack sophistication in their data management methods. Organizations need to do more than buy a new piece of software; they need to make data quality an organizational priority and put the right team in place to manage that complex effort." The study also found that:
http://go.experian.com/global-research-report-2015. About Experian Data Quality Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com. About Experian Marketing Services For more information, please visit http://www.experian.com/marketingservices. About Experian We employ approximately 16,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. To find out more about our company, please visit http://www.experianplc.com or watch our documentary, "Inside Experian." Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. Photo - http://photos.prnewswire.com/prnh/20150126/171255-INFO Logo - http://photos.prnewswire.com/prnh/20140915/146097 Contact: Erin Haselkorn
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-experian-data-quality-research-shows-inaccurate-data-preventing-desired-customer-insight-300025513.html SOURCE Experian Data Quality |