|[February 21, 2013]
Neolane to Showcase How Retailers Can Become More Customer-Focused at eTail West 2013
NEWTON, Mass. --(Business Wire)--
Conversational marketing technology provider Neolane,
Inc. today announced its participation at the upcoming eTail West
2013 event. The theme of this year's event is to help retailers shift
from channel-obsessed to customer-obsessed. This year's sessions and
exhibitions will focus on creating profitable and customized growth
strategies; creating efficient, measurable multi-channel and online
strategies; and mobile shopping and social strategies. At eTail, Neolane
will demonstrate how retailers can drive higher levels of cross-channel
engagement with its cloud-based marketing technology.
eTail West is the leading conference for the online and multi-channel
retail industry, bringing together 2,000 plus senior-level eCommerce and
marketing professionals from cross-industries. Attendees will also learn
more about Neolane's mobile marketing capabilities and enter to win an
Apple (News - Alert) iPad Mini™ when they visit Booth #115.
WHO: Jerry Kosmachuk, Senior Application Consultant
WHAT: Cross-channel communications involve receiving large
amounts of customer data that have to be used correctly in order to
create personalized campaigns. At booth #115, Neolane will demonstrate
how use of its conversational marketing platform allows marketers to
turn data into actionable insights to increase marketing efficiency.
Attendees will also have an opportunity to learn how Neolane integrates
a brads app as a new channel within the Neolane platform (email, direct
mail and web) and allows marketing organizations to send push
notifications and manage in-app messages.
West is taking place from February 25 - 28, 2013.
WHERE: JW Marriott Dessert Springs in Palm Desert, CA (News - Alert). Neolane
will be at booth #115.
For more event details, please visit: http://events.neolane.com/etail2013/.
For those interested in tracking the event on Twitter (News - Alert), follow @neolane
and use the event hashtag #etail.
To arrange for a media or analyst briefing, please contact firstname.lastname@example.org.
Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 400 of the world's leading
companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Sears Canada,
Sephora Europe and Sony Music. Visit www.neolane.com
and read our blog The
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other brand names, product names, or trademarks belong to their
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