[July 03, 2009] Neolane Rolls Out New Platform Options Tweet Jul 02, 2009 (Close-Up Media via COMTEX) -- Enterprise marketing software provider Neolane announced the launch of Neolane Interaction, Neolane Distributed Marketing, and Neolane Campaign Optimization as new options for its marketing automation platform. Neolane stated that these options help marketers improve loyalty and create new revenue opportunities by unifying inbound and outbound communications; driving meaningful conversations; and presenting timely, relevant offers across channels. Based on Neolane's v5.1 platform, the three new options complement the capabilities of the company's Cross-Channel Marketing Optimization solution, which enables marketers to plan, create, execute and measure cross-channel campaigns in a consistent, highly-coordinated manner. New functionality is aimed at improving the effectiveness of cross-channel marketing campaigns at all stages of the customer lifecycle spanning email, contact center, Web sites, direct mail and mobile communications. Specifically, Neolane reported that marketers will benefit from the following options: - Neolane Interaction enables marketers to unify inbound and outbound offers as part of a comprehensive bi-directional cross-channel marketing strategy. It enables personalized, relevant and consistent customer conversations at every interaction. During inbound contact via the Web, contact center or at the point of sale, Neolane Interaction is able to recommend offers in real-time over that channel, or as timely follow-ups via outbound channels such as email, direct, call center and mobile. Personalization is achieved through analysis of Neolane's single customer view of declared and inferred behavior across channels, and allows organizations to customize offers, including up-sell and cross-sell offers, based on the most recent customer interactions whether initiated by the consumer or the company. - Neolane Distributed Marketing facilitates collaboration between central marketing departments, regional offices or points of sale that need to brand campaigns to better resonate with local audiences. Benefits of the Distributed Marketing solution include greater autonomy for local marketing operations, reduced costs and the sharing of best practices, while consistency of core elements is assured through the use of centralized resources. This solution also provides the ability for marketers to easily measure ROI for localized campaigns. - Neolane Campaign Optimization. Increasing numbers of channels and hyper-segmentation are leading to high volumes of campaigns, causing customers to be at risk of over-solicitation. Using Neolane Campaign Optimization, marketers can optimize contact frequency while identifying periods of under-contact to maximize response rates and cut through clutter. "The secret to perfecting marketing campaigns is to recognize every customer and what is relevant to them, in every communication you have together, regardless of channel or whether contact is inbound or outbound," said Stephane Dehoche, CEO at Neolane. "Neolane does exactly that. It builds and uses unified customer intelligence to allow marketers to generate automated, personalized and localized offer recommendations at the appropriate time and frequency to add value and win credibility with customers - building loyalty and an improved lifetime value." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]