|[February 07, 2013]
Neolane Named One of 'America's Most Promising Companies' by FORBES Magazine
NEWTON, Mass. --(Business Wire)--
Conversational marketing technology provider Neolane,
Inc. today announced it has been listed at No. 64 on FORBES
Magazine's annual ranking of America's Most Promising Companies - a list
of one-hundred privately held, high-growth companies with bright futures.
"We are honored to be named to such a prestigious list from one of the
world's leading business publications. In 2012, Neolane experienced an
incredible year of growth and achievements, including the addition of
new customers, top analyst recognition and new technology innovation
that has propelled our success," said Stéphane Dehoche, president and
CEO, Neolane. "This award signifies that there is a real need for
cloud-based marketing technology to help marketers increase customer
engagement through conversational marketing. We're looking forward to
helping even more companies transform their marketing initiatives and
customer strategies for years to come."
Neolane thrived in 2012 by helping global brands facilitate a deeper
connection with their customers and prospects, driving increased
customer lifetime value. As a result, Neolane announced $58 million in
revenue and a 40 percent increase in global consolidated growth to close
out another profitable year.
For the Most Promising list, FORBES strove for a holistic gauge of
young, privately held companies, trying to pin down their trajectories
by looking at a slew of variables. Over the course of six months, FORBES
reviewed thousands ofapplications. The final assessment is based on
growth (both in sales and hiring), quality of management team and
investors, margins, market size and key partnerships. FORBES turned to
CB Insights, a Manhattan-based data research firm that specializes in
assessing private companies, to refine the search. Their MOSAIC software
scans 45,000 sources to measure a company's health. A new distribution
deal, for example, marks a positive signal, while the loss of an
executive is a negative. MOSAIC gathers those myriad signals into a
final score that FORBES uses as an initial guide in producing the list.
After verifying sales numbers, speaking with each company and debating
their merits and blemishes, FORBES produces a final ranking.
This is the second annual installment of FORBES' America's
Most Promising Companies list that scouts privately held,
high-growth companies throughout the country.
To view the complete list, please visit http://www.forbes.com/promising-companies.
Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 400 of the world's leading
companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Sears Canada,
Sephora Europe and Sony Music. Visit www.neolane.com
and read our blog The
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