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Moosylvania's New Retail Study Says Consumers Make Purchases in Seconds and Equally Prefer Shopping Online and In-store
[December 12, 2012]

Moosylvania's New Retail Study Says Consumers Make Purchases in Seconds and Equally Prefer Shopping Online and In-store

ST. LOUIS --(Business Wire)--

"The Shopping Experience in a Smartphone World," a study of rapidly emerging e-commerce and mobile activity, was released today by Moosylvania, an independent advertising agency specializing in digital, branding, experiential and promotions. The study, fielded by Hatch Global Research and First Choice Facilities, is based on the responses of 1,874 male and female smartphone users in the U.S. ages 18 and up. It uncovers how respondents shop in an increasingly digital world and how it can impact marketers, brand managers and advertisers - particularly those in automotive, apparel, appliances, banking, electronics, food & beverage, furniture, gifts, housewares and travel.

"With a smartphone in every respondent's hand and access to a personal computer (97%) or tablet (43%), we found that when it comes to buying most goods and services, speed is beyond the essence," said Norty Cohen, founder and CEO of Moosylvania. "They are researching reviews, comparing prices, photo sharing and making purchases in seconds and prefer doing so equally online and in-store."

The study reinforces that there is a vital need for marketers to provide reliable up-to-the-minute product information - via SEO, peer reviews, special offers, coupons and advertising - so consumers can weigh their purchase options efficiently and with confidence. In fact, 80% of respondents said they want more mobile-accessible product information while they're shopping at retail.

The study, which is available free of charge, not only shows how much consumers have embraced technological resources at retail and online, but what they demand and expect in the year ahead. It begins with key findings followed by well-organized data that answer questions such as:

  • Which categories do consumers prefer to purchase online vs. in-store
  • How do consumers think before they buy
  • How do factors like sales tax, free shipping, customer service, product reviews and photo sharing matter
  • How does social drive brand discvery and deal hunting
  • Are consumers willing to connect with retailers socially
  • Are shoppers willing to give up privacy in order to get special deals
  • What purchases do consumers prefer making online vs. in-store
  • Are consumers ready to pay digitally
  • Which payment brands do shoppers trust

Moosylvania has been recognized by The Agency Post as one of the top 10 agencies in the U.S. for implementing MooseTracker, its free resource to keep members of the advertising and marketing industries up-to-date on trends in social media, tech, MMS/SMS and mobile marketing strategies. To download a copy of "The Shopping Experience in a Smartphone World," go to www.moosylvania.com/tracker/retail-is-a-state-of-mind/.

About Moosylvania


Moosylvania is an independent advertising agency specializing in Digital, Branding, Experiential and Promotions with a globally-ranked research facility on its campus. Clients include Bacardi USA, Balance Bar, Capital One, Enterprise Holdings, Sapporo Beer, Spectrum (News - Alert) Brands and Universal Studios. Moosylvania has been recognized by The Agency Post as one of the top 10 agencies in the U.S. for implementing MooseTracker, its free resource to keep members of the advertising and marketing industries up-to-date on trends in social media, tech, MMS/SMS and mobile marketing strategies. For more information, visit moosylvania.com or contact Rodney Mason at 314-644-7987 or rodney@moosylvania.com. Follow Moosylvania on Twitter (News - Alert) at twitter.com/moosylvania and on Facebook (News - Alert) at facebook.com/moosylvania.

About MooseTracker

Moose Tracker is Moosylvania's free mobile and social digital case study resource, which hunts and gathers the latest digital marketing programs from around the world. It has more than 2,000 quick-read, brand-focused case studies that keep marketers up-to-date on trends in social media, tech, mms/sms and mobile marketing strategies. To view and search the Moose Tracker, go to www.moosetracker.com. Follow Moose Tracker on Twitter at twitter.com/moosetracker.

About The Shopping Experience in a Smartphone World Survey Methodology

Moosylvania created the Survey to focus on e-commerce trends and mobile activity in 2013. It was fielded online by Hatch Global Research and First Choice Facilities network in September 2012. In order to highlight e-commerce and mobile activity, "The Shopping Experience in a Smartphone World" study is based on 1,874 respondents, ages 18 and up, with an equal split of males and females who own smartphones. For additional respondent data, contact Rodney Mason at rodney@moosylvania.com.


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