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Milkor and SDI Partner for Joint Cross-Selling Initiative [Health & Beauty Close - Up]
[October 20, 2014]

Milkor and SDI Partner for Joint Cross-Selling Initiative [Health & Beauty Close - Up]


(Health & Beauty Close - Up Via Acquire Media NewsEdge) Security Devices International reported that the Company and a division of Abrams Airborne Manufacturing, namely Milkor USA, have agreed to partner for a joint cross-selling / marketing initiative.



According to a release from the Company, this arrangement allows both companies to leverage existing and future sales channels by offering a full-package of Milkor USA's 40mm Multi-Shot Grenade Launchers in conjunction with SDI's 40mm Less-Lethal ammunition product-line to end-users globally.

Gregory Sullivan, SDI's President & CEO states, "This mutually beneficial opportunity allows both Milkor USA and SDI to provide our target markets with complimentary, top quality products. By pairing and cross-marketing each others unique and proven hardware, we can now offer end-users the ability to carry out their responsibilities with premium brands, a one-stop shop and best-in-class solutions." Abrams Airborne President, Gary Abrams, notes, "Milkor USA looks forward to the next set of challenges proposed by the ultimate end- users, such as the Marines, Soldiers, and Police that are on the ground. These challenges include wide-adoption of superiorly developed 40mm less-lethal rounds such as SDI's and lighter weight weapons systems such as our new 40mm Less-Than-Lethal Launcher. A greater level of acceptance will open the door to being capable of covering all civilian and military situations, which in turn cover a far more diversified approach to allow for crowd control/riot control up through modern warfare tactics." More information and complete details: www.abrams.com www.securitydii.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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