Microsoft opens retail research center
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[January 14, 2009]

Microsoft opens retail research center

Jan 14, 2009 (Datamonitor via COMTEX) --
Microsoft has opened its new Retail Experience Center as part of a larger effort to understand and address how consumers are experiencing the Windows brand as they select and purchase PCs.

It will also give the retail industry an opportunity to provide feedback that can influence future Microsoft products and how it sells to consumers.

It said the 20,000-square-foot facility located at its headquarters in Redmond, Washington, is a fully functioning, interactive store environment. Tours of the facility are conducted by invitation only for Microsoft customers, partners, and members of the press.



Bill Gonzalez, general manager, Worldwide Distribution and Services Sector at Microsoft, said: "Through the immersive setting of the Retail Experience Center, our retail customers can emerge with an in-depth sense of how software and innovations can help them rise above competitive pressures and industry regulations to create a consumer-driven operation to make every square foot of retail space as profitable and productive as possible."

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