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metaTXT: metaTXT, the World's First Mobile Search Engine Optimisation Standard Launched at Mobile Asia Congress(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:19112008 Macau -- Today ten of the most innovative mobile companies are partnering to drive the metaTXT standard. metaTXT is the world's first mobile search engine optimisation (SEO) standard. metaTXT will enable search engines to index mobile sites at ease regardless of their technology domains whether they are m.name.com, wap.name.com, name.com/mobile or a .mobi. The metaTXT standardis a pioneering enhancement for mobile search by allowing all mobile sites to be discovered regardless of URL, giving brands better and more consistent mobile internet awareness. The group has a strong Asian presence, working with Asian search enginewww.MCN-inc.com to leverage its mobile capabilities to its 15 million users. Leading mobile advertising providers and search engines includingAbphone,Bango,JumpTap,Taptu,MCN,Medio Systems,Mobivity,Mobilytics,Nubiq,RingRing Media and foundervisibility mobile are working group partners. Already one thousand mobile sites are using metaTXT when the standard is deployed by the working group - reach will be near 200 million. Micheál Ó Foghlú,Chairman of the metaTXT working group, said, "There remains some hesitation in the market about one Web and the mobile Internet. We are carving out ways where we can all work together to achieve excellence for the Mobile Web - driven by anopen standard. The independence we offer as one of Ireland's leading ICT research centres is such to ensure that all major brands and search engines have given metaTXT a warm welcome." metaTXT (www.metatxt.org) is a free standard - available for anyone. The simple step by step tool for the service is available athttp://www.metatxt.org/Whitepaper_On_MetaTXT.pdf or more information is available on the blogwww.mobileseonews.com Gartner predicts that mobile search will be worth USD 12 million by 2013, demonstrating the enormous potential of the mobile SEO ecosystem. "Mobile websites are currently not being effectively interrogated by conventional search engines," said Paul Savage, CEO of Visibility Mobile. "This is leaving brands incredibly frustrated and is restricting the vast range of commercial opportunities that both mobile advertising and the mobile web as a whole can deliver." "We are very excited about the launch of this service as it will be a unique opportunity for Zinadoo customers to promote their own mobile web presence," said Helène Haughney, CEO of Nubiq. "Zinadoo customers will now not only receive a fully customised mobile website, but also a professional SEO service that will improve their search rankings and site visits." About metaTXT Metatxt is a new industry standard powered from the Waterford Institure of Technologies research division. The standard for mobile search engines and mobile sites will ensure that ALL mobile sites are discovered by mobile search engines. For more information seewww.wit.ie About Visibility Mobile Visibility mobile is a professional services business providing stellar mobile search engine optimisation services to brands in the mobile space. Early adopters of our services include the media industry and multi-nationals that want to empower their presence in the mobile space:http://www.visibilitymobile.com/home.html CONTACT: metaTXT WWW: http://www.wit.ie Sinead Quealy, visibility mobile Tel: +353 86 855 2977 Fax: +353 51 845 697 e-mail:[email protected] Daniel Lowther, CCgroup Tel: +44 (0)77 456 747 25 e-mail: [email protected] ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). Copyright ? 2008 M2 Communications Ltd. |