|[May 07, 2012]
Merkle Appoints Robert Frerichs to its Board of Directors
COLUMBIA, Md. --(Business Wire)--
a leading customer relationship marketing (CRM) firm and the nation's
largest privately-held agency, announces its appointment of Robert N.
Frerichs to its board of directors. A veteran in management consulting
and technology, Mr. Frerichs recently retired after 35 years with
Accenture. He also retired as the Chairman of the Avanade board and is
currently the executive chairman of Aricent (News - Alert) Group.
His executive-level posts at Accenture included group chief executive,
where he maintained overall responsibility for the company's North
American operations; chief risk officer, responsible for managing
Accenture's (News - Alert) overall business risk; and chief operating officer of the
company's Communication & High Tech operating group. Other positions
within that group included global managing partner of the Electronics &
High Tech operating group and managing partner of the US Aerospace &
Defense operating unit. He also served as managing partner of the Asia
Pacific perating units for the Products and Resources operating groups.
Frerichs was instrumental in the creation of Avanade, a technology
company formed by Accenture with Microsoft (News - Alert).
Frerichs is a certified public accountant and a certified manufacturing
fellow. He holds a bachelor's degree in computer science engineering and
a master's degree in business administration from the University of
"We are proud to have Bob join Merkle's board," said David Williams,
chairman of the board and CEO of Merkle. "Having served in executive
positions over 35 years as Accenture scaled to become a major technology
and consulting powerhouse, he is uniquely qualified to help steer
Merkle's course toward reaching our own lofty goals. Bob's exceptional
track record of leadership, combined with a passion for innovation,
brings just the kind of forward-thinking guidance that will make a
meaningful contribution to our company's administration."
Frerichs said, "I see in Merkle the kind of drive and passion that
propelled Accenture to prominence in the technology and consulting
space. Many of the challenges and opportunities facing Merkle today are
21st century parallels of what we faced at Accenture. I am
excited about the opportunity to help Merkle and to work closely with
its management team."
Merkle, a customer relationship marketing (CRM) firm, is the nation's
largest privately-held agency. For more than 20 years, Fortune 1000
companies and leading nonprofit organizations have partnered with Merkle
to maximize the value of their customer portfolios. By combining a
complete range of marketing, technical, analytical and creative
disciplines, Merkle works with clients to design, execute and evaluate
connected CRM programs. With more than 1,600 employees, the privately
held corporation is headquartered near Baltimore in Columbia, Maryland
with additional offices in Boston; Chicago; Denver; Little Rock;
Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco;
Hagerstown, MD and Shanghai. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
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