[May 07, 2012]

Merkle Appoints Robert Frerichs to its Board of Directors

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation's largest privately-held agency, announces its appointment of Robert N. Frerichs to its board of directors. A veteran in management consulting and technology, Mr. Frerichs recently retired after 35 years with Accenture. He also retired as the Chairman of the Avanade board and is currently the executive chairman of Aricent (News - Alert) Group.

His executive-level posts at Accenture included group chief executive, where he maintained overall responsibility for the company's North American operations; chief risk officer, responsible for managing Accenture's (News - Alert) overall business risk; and chief operating officer of the company's Communication & High Tech operating group. Other positions within that group included global managing partner of the Electronics & High Tech operating group and managing partner of the US Aerospace & Defense operating unit. He also served as managing partner of the Asia Pacific perating units for the Products and Resources operating groups. Frerichs was instrumental in the creation of Avanade, a technology company formed by Accenture with Microsoft (News - Alert).

Frerichs is a certified public accountant and a certified manufacturing fellow. He holds a bachelor's degree in computer science engineering and a master's degree in business administration from the University of Illinois.

"We are proud to have Bob join Merkle's board," said David Williams, chairman of the board and CEO of Merkle. "Having served in executive positions over 35 years as Accenture scaled to become a major technology and consulting powerhouse, he is uniquely qualified to help steer Merkle's course toward reaching our own lofty goals. Bob's exceptional track record of leadership, combined with a passion for innovation, brings just the kind of forward-thinking guidance that will make a meaningful contribution to our company's administration."

Frerichs said, "I see in Merkle the kind of drive and passion that propelled Accenture to prominence in the technology and consulting space. Many of the challenges and opportunities facing Merkle today are 21^st century parallels of what we faced at Accenture. I am excited about the opportunity to help Merkle and to work closely with its management team."

About Merkle

Merkle, a customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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