Media and Entertainment Companies Jump Start Cloud Adoption With Box
LOS ALTOS, CA, Dec 19, 2012 (MARKETWIRE via COMTEX) --
Box today announced that Blue Man Group, Discovery Communications,
Electronic Arts, Netflix, NBC Sports, Sony Music and Village Roadshow
Entertainment have joined the company's growing roster of media and
entertainment customers in the past year, contributing to an
impressive 200 percent increase in media and entertainment customers
for 2012. These new customers, as well as many other long time Box
users in the media and entertainment space such as DreamWorks and
Pandora, are using Box to collaborate, manage, and share their
critical content and media in the cloud.
"As media and entertainment companies shift away from analog to a
world that's more digital and mobile, they need modern technology to
more quickly bring content to market," said Whitney Bouck, general
manager of enterprise at Box. "Box sits at the center of this
transition enabling simple, secure collaboration around the
industry's core asset -- its content. Our expertise in the media
landscape goes back to our founding, and we're thrilled to be helping
a growing group of entertainment enterprises to innovate more
With the explosion of mobile devices, especially tablets and
smartphones, media and entertainment companies are now faced with the
new challenge of enabling creative and business teams to access
content from anywhere while also making sure to protect their digital
assets. Box addresses the challenge by providing everyone from
studios to music publishers to talent agencies the ability to create
and collaborate on the go, distribute data globally, and consume
content on mobile devices, while also giving IT the necessary
security, visibility and control.
The new media and entertainment customers Box announced today
represent a broad and diverse set of use cases leveraging the new
digital workflow. For example, Discovery Communications uses Box to
access information on mobile devices and manage content securely.
Netflix relies on Box to help with content sharing and collaboration
across its distributed workforce and has made Box a key element in
its overall IT strategy. With permanent live performance
installations in six cities, an ongoing theatrical tour of the U.S.
and Canada, as well as an acclaimed show on Norwegian Cruise Line's
"Epic," Blue Man Group depends on Box to share large files quickly
and easily in order to communicate with geographically dispersed
"At Blue Man Group, we're always looking to take advantage of cutting
edge solutions to stay ahead of the curve," said David Witchell, IT
Director at Blue Man Group. "Box helps take our internal operations
into a digital world and improves communication across our teams."
To learn more about Box for Media and Entertainment, please visit
Founded in 2005, Box provides a secure content sharing
platform that both users and IT love and adopt. Content on Box can be
shared internally and externally, accessed through iPad, iPhone,
Android and Windows Phone applications, among others, and extended to
partner applications such as Google Apps, NetSuite and Salesforce.
Headquartered in Los Altos, CA, Box is a privately held company and
is backed by venture capital firms Andreessen Horowitz, Bessemer
Venture Partners, Draper Fisher Jurvetson, Emergence Capital
Partners, General Atlantic, Meritech Capital Partners, NEA, Scale
Venture Partners, and U.S. Venture Partners, and strategic investors
salesforce.com and SAP. To learn more about Box, visit www.box.com.
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