TMCnet News
Media Alert: Adobe Advances Strategic Partnership With Microsoft Around CRM and Content ManagementAdobe (Nasdaq:ADBE) unveiled today, with Microsoft, the next milestone in their strategic partnership announced in September 2016. Adobe Experience Manager, Adobe's industry-leading content management solution in Adobe Marketing Cloud, part of Adobe Experience Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise selling and lead management. "For well over a year, engineering teams across Adobe and Microsoft (News - Alert) have been working closely together and making available to joint customers a number of integrations that drive business value," said Suresh Vittal, vice president, Experience Cloud Strategy at Adobe. "By empowering enterprise companies to design and connect rich content with vast amounts of data - including customer relationship management (CRM) data from Microsoft Dynamics 365 - Adobe and Microsoft are uniquely positioned to transform how sales and marketing organizations engage with customers." "As our collaboration with Adobe continues to gain momentum, we offer brands the unparalleled ability to leverage Adobe's leadership in delivering amazing customer experiences, coupled with Microsoft's success in CRM," said Alysa Taylor, general manager, Business Applications Group at Microsoft. "Integration of Microsoft Dynamics 365 with Adobe Experience Manager takes this a step further, bringing hyper-personalized engagement that can help drive sales." /p>
"We're increasingly seeing the need for salespeople to become better marketers as the role of marketing in the sales cycle continues to grow. The partnership between Adobe and Microsoft reinforces this need, and is transforming how organizations will market, sell and deliver value to customers," said Greg Jenko (News - Alert), principal, Americas lead for Digital and Analytics, EY. "We've built a B2B sales model leveraging Adobe and Microsoft's joint offering, focused on driving conversions and true digital transformation for our clients." Over 150 trillion customer data transactions and 41 trillion rich media requests flow through Adobe Experience Cloud annually. The tight integration of marketing with Dynamics 365 customer data provides joint customers with a complete view of their customers at every interaction. For example, if someone searches for a gym membership, the brand can intelligently customize its landing page, mobile app, chatbot and all other engagement to be focused on her activity of interest, such as yoga. This level of personalization helps increase the individual's engagement through a more seamless interaction, with a high likelihood for her to convert to become a customer. Adobe Experience Manager's integration with Dynamics 365 expands on existing Adobe and Microsoft technology integrations including:
About Adobe Experience Cloud Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei's machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery. About Adobe Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2017 Adobe Systems (News - Alert) Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171103005253/en/ |