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Marketo® and Infor Partner to Transform Customer Experience for Global EnterprisesSAN MATEO, Calif. and NEW YORK, March 13, 2017 /PRNewswire/ -- Marketo, Inc., a leading provider of marketing software and solutions, and Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced their global strategic partnership to deliver engagement solutions that enable enterprises to build lasting relationships and drive revenue in the Engagement Economy. "The explosion of digital technologies and touchpoints has made it challenging for enterprises to deliver the experiences that customers demand today," said Steve Lucas, chief executive officer, Marketo. "Marketers are looking for solutions that enable a seamless and meaningful experience across devices and channels. Our partnership with Infor, a global leader in customer experience, provides market-leading engagement technologies that enable brands to create personalized and authentic experiences at scale for their customers. The partnership also broadens distribution of engagement technologies to meet the increasing global market need." This strategic partnership brings together two market leaders who are delivering innovative customer engagement solutions unmatched by the legacy marketing stack vendors. More specifically, the strategic partnership will:
Infor's market leading Customer Experience (CX) platform with key customer interaction points across departments, combined with Marketo's Engagement Platform will change the role of the CXO and redefine the delivery of customer advocacy and engagement across the enterprise. "Enterprises are desperate to simplify and coordinate all of their customer engagement technologies," said Gerry Murray, research director, Sales and Marketing, IDC. "Managing customer experience requires a holistic approach across all customer-facing departments and systems such as marketing, e-commerce, sales, finance, and service and support. Innovative partnerships, like the one between Marketo and Infor, will change the game in the enterprise by enabling seamless, scalable engagement solutions that drive business impact." About Marketo About Infor
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketo-and-infor-partner-to-transform-customer-experience-for-global-enterprises-300422234.html SOURCE Marketo, Inc. |