TMCnet News

Malaysians willing to pay for mobile content: survey
[June 29, 2009]

Malaysians willing to pay for mobile content: survey


KUALA LUMPUR, Jun 29, 2009 (Asia In Focus via COMTEX) -- Mobile service providers in Malaysia are expected to earn more in the near future, according to a survey by management consulting, technology services and outsourcing company ACCENTURE. The Accenture Global Broadcast Consumer Survey also showed that Malaysians want more mobile content and are more ready to purchase mobile video content for download.

* Malaysians, especially the older demographics, are well ahead of the global average in buying downloadable mobile content, Accenture said.

* "Malaysians are more advanced with many aspects of digital transformation than consumers in other countries, including watching programmes on their mobile phones," said Accenture managing director, communications, high-tech and media, Southeast Asia, Alwin Magimay.

[ Back To TMCnet.com's Homepage ]