[July 24, 2008] LoopFuse and Acquia Join Forces for Integration Module Tweet (Wireless News Via Acquire Media NewsEdge) LoopFuse and Acquia announced the availability of the LoopFuse OneView integration module for Drupal, enabling marketing organizations to extend their LoopFuse marketing automation processes across their Drupal web sites. Taking advantage of LoopFuse's web analytics and campaign management capabilities, Drupal site owners can track activities and connect directly with customers who participate in their community-based web sites. LoopFuse is the enterprise-grade marketing and sales automation suite offering organizations the ability to generate leads from their website, score and route leads, marketing campaign capabilities, full web analytics support, and full CRM integration with most major vendors. LoopFuse also offers the capability to measure ROI within marketing and sales department initiatives. "We are very excited about the Drupal module for LoopFuse," said Roy Russo, LoopFuse's CEO. "More and more CMOs are seeking to build interactive, community-oriented web sites to deepen their engagement with customers. Together, LoopFuse OneView and Drupal can be used to extend that customer relationship and turn more prospects into customers." The integration between Drupal and LoopFuse OneView will allow LoopFuse customers using Drupal for their content management system to have their web sites automatically instrumented with LoopFuse tracking - providing analytics on web site visitors without the need to modify any web site code. It will also allow for the automated capture of web site registrations within LoopFuse. This will enable marketers to assemble their web sites and integrate their marketing automation solution without relying on their IT department to develop custom applications and integrations from scratch. "As a commercial open source vendor, it's critical for us to automate our marketing processes from initial contact on Acquia.com through to qualified opportunity in our CRM system," said Jeff Whatcott, Acquia's Vice President of Marketing. "The combination of LoopFuse and Drupal enables us to build effective, measurable marketing campaigns. By contributing the module back to the Drupal community, we increase the number of enterprise application integration options available for Drupal." Acquia is a new software company offering commercial support for the open source Drupal social publishing system, the open source content management solution. LoopFuse is the company behind the marketing automation solution, LoopFuse OneView. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]