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LinkShare Signs 52 New Advertisers in First-Quarter of 2008NEW YORK, April 16 /PRNewswire/ -- LinkShare, a leading pay-per-action marketing network, announced the addition of 52 new advertisers to its network for the first-quarter of 2008. The new customers outpace LinkShare's fourth-quarter number of 30 new customers and represent some of the fastest-growing markets in e-commerce, including financial services, real estate, dating, home services, business services, education and insurance. "Our new customers join a global network of advertisers and publishers that rely on LinkShare to simplify online marketing to reach millions of consumers every day," said Arun Bordoloi, Senior Vice President, LinkShare Corporation. "We are becoming the network of choice for search, lead generation and affiliate marketing among both the Internet Retailer 500 and small to mid-sized businesses, demonstrating that our pay per action model is a key differentiator at every level." First-quarter additions to the LinkShare network include companies that collectively earn billions of dollars in annual e-commerce activity. Many of those companies selected LinkShare because of the company's newer services, according to Kelli Beougher, Senior Vice President and head of LinkShare's lead generation service. "LinkShare's recent investments in new technology and services are contributing to our growth and helping marketers of all kinds drive traffic through a variety of online channels including email, search, our publisher network, and pay per call," said Beougher. "One of our fastest growing programs, LinkShare Lead Advantage, is growing quickly because it delivers high quality, targeted leads to advertisers on a cost per action basis. That's particularly powerful in a soft retail climate." Joining the LinkShare Lead Advantage network are several companies that include notable advertisers such as infoUSA, NetQuote, Apartments.com, Relocation.com, and Insurance.com. Insurance.com "Insurance.com relies on LinkShare to drive customers to our site where they can compare multiple auto insurance quotes and buy a policy instantly online or by phone," said Paul Moss, B2B Lead Manager, Insurance.com. "We are thrilled with LinkShare's approach to building a network of publishers that move the needle for our business and our insurance company partners." CompUSA "CompUSA.com joined LinkShare to build our position as the top computer and computer-product retailer on the Internet," said Gus Brito, Affiliate Manager of CompUSA, a division of Systemax, Inc. "LinkShare delivers unmatched visibility into publishers and pinpoint control of our information to them, from data feeds and coupons to pricing changes." Handango "Handango is in the business of mobile software distribution, so we needed a partner that could help introduce us to the growing early majority that is purchasing smartphones in record numbers. With LinkShare, we've gained access to a vast affiliate network and a proven technology platform that will help deliver results," said Melanie Angermann, Vice President of Marketing at Handango. About LinkShare LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results. LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a division of Rakuten, Inc. About Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten, Inc. is a publicly traded company in Japan (JASDAQ: 4755). LinkShare CONTACT: Mark Kirschner of LinkShare, +1-646-943-8359,[email protected]; or Dan Dent of Blanc & Otus Public Relations forLinkShare, +1-617-451-7351, [email protected] Web site: http://www.linkshare.com/ |