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Lindora Launches New "For Anyone" Advertising CampaignLindora, one of the largest medically supervised weight loss and wellness companies in the country, announced today that the company has launched a new advertising and branding campaign for its weight loss programs offered through its Lindora Clinic brand. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180321005938/en/ 
Lindora's CEO, Will Righeimer, and Vice President of Marketing, Steve Patterson, have revamped Lindora's marketing approach and launched a new advertising campaign called "For Anyone" which touts programs for around $3 a day. (Photo: Business Wire) The campaign, called "For Anyone," consists of new television, radio and digital ads which tout the programs' accessibility, affordability and effectiveness. Lindora Clinic is unique in the weight loss space because the company's programs are rooted in science and medically supervised, which means that medical staff work with patients to record bio markers, provide nutritional education and track patients' progress on a daily or weekly basis. Lindora is also unique because of its focus on whole, healthy foods as a cornerstone of the program. "We created the 'For Anyone' campaign because our research revealed that there were two misconceptions about the brand that we felt were important to address," said Steve Patterson, Vice President, Marketing at Lindora. "The first misconception was that, because Lindora is medically based, people believed that our programs were highly intensive and only aimed at those patients who are morbidly obese. The truth is that Lindora Clinic is for just about anyone who wants to lose weight. Our medical staff has served all types of patients over the last 46 years - some who are looking to lose a moderate amount of weight and some who are looking to lose a significant amount of weight. Our programs have been proven to be effective in both cass. We even see patients who are not weight loss candidates, but they come to us to take advantage of our products and services to maintain a healthy weight and lifestyle," said Patterson. Lindora's program is non-surgical and is based on a ketogenic eating plan. "The second misconception was that Lindora's programs were expensive. The recent launch of our new Membership Pricing initiative helped us to better clarify Lindora's affordability - patients can participate in a weight loss or wellness program for around $3 a day, which is one of the key messages of the ads," Patterson said. The television ads feature real Lindora patients who tell compelling stories about their weight loss journeys. Those patients, most in their early twenties and thirties, tell viewers about their success in losing as little as twenty pounds or as many as eighty pounds on the program. Voice over copy from the commercials says: "Whether you're trying to lose twenty pounds or one hundred pounds, the medical professionals at Lindora Clinic can help." "The 'For Anyone' advertising campaign is the latest expression of our overall plan to evolve the Lindora brand and meet the needs and expectations of today's customers. The newly branded Lindora Clinic is the primary delivery point for Lindora weight loss and wellness services, while Lindora Nutrition, Lindora Wellness and Lindora Fresh are brand extensions that offer patients on-trend nutritional food, supplements and wellness products," added Will Righeimer, Chief Executive Officer of Lindora. Television schedules for the new campaign have been concentrated in news and entertainment programming and include spots on The Today Show, local evening news, Access Hollywood, Extra, Inside Edition and Entertainment Tonight. Radio schedules have also been concentrated and run during morning and evening drive times. Lindora chose the top performing stations in Southern California which include KIIS-FM (102.7), KBIG-FM (104.3 MYfm) and KTWV-FM (94.7 The Wave). About Lindora Lindora is one of the largest, medically supervised weight loss, wellness and consumer products companies in the United States. The nationally recognized brand has helped tens of thousands of people lose weight and live happier, healthier lives for nearly 50 years. Lindora's comprehensive weight management and wellness programs teach patients how to lose weight rapidly and keep it off by eating better, exercising more and managing stress more effectively. Lindora operates 35 clinic locations in Southern California. Lindora's mission is to transform people's lives through weight loss and wellness. The company is majority owned by Solis Capital Partners and Innovate Partners, both located in Newport Beach, CA (News - Alert). For additional information about Lindora, visit lindora.com. About Solis Capital Partners Solis Capital Partners is a private equity firm specializing in the lower middle market. Headquartered in Newport Beach, California, Solis invests in companies with revenues of $15 to $100 million, typically in the service, consumer products, niche manufacturing, and software sectors. For additional information, visit soliscapital.com. About Innovate Partners Innovate Partners is an operationally oriented venture capital fund that makes equity and equity-related investments in companies that are active in the technology, business services and consumer products sectors, with a strategy currently focused on consumer technology and big data. For more information, visit innovatepartnersllc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180321005938/en/ |
