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Lights Camera Fashion(Bahrain Confidential Via Acquire Media NewsEdge) Lights Camera Fashion (LCF) will celebrate its third anniversary on 28th January 2015. In addition to this mile stone the brand won the United Kingdom Excellence Award conferred by the US Institute for Advancement of Trade & Commerce after a year of surveying. "Hardwork, talent and creativity is the secret," says Hamra Alam. "After I created LCF, a lot of my clients told me I had the gift of the gab and should get into PR. Though it was a long term plan I wanted to wait for 2 years and now is the right time." Hamra believes that there is a lot of talent in Bahrain which needs a push. Through LCF, she aims to educate fashion design aspirants about the industry. "If you have an education and the know-how in your area of expertise you can be in control. For instance, you can tell tailors at a factory how exactly you want them to work on the fabric instead of them dictating to you." LCF offers a comprehensive package to its clients - everything from fashion design seminars to PR - and currently has 11 clients including fashion designers, interior designers, film directors and educational institutions. "I focus on building long term relations with my clients," says Hamra. Eleganza is a classic example of how LCF's PR arm is successfully taking Middle Eastern brands to the next level. Impressed with LCF's professionalism and work, Khalid Faqeeh approached Hamra for LCF's PR services for his brand. Eleganza also showcased its collections at the LCF organised fashion show in Bahrain, in June, this year. Hamra says, "When I saw the collection at our show, I knew it had the potential for an international market because unlike traditional Thaubs which are white, Eleganza uses colour themes like brown, grey and green; accessories like zips and different fabrics which consumers in international markets like. We are currently marketing Eleganza in the region - Qatar and Kuwait - and in December will showcase the brand at the popular Clothes Live Show 2014." Since 1960, Eleganza has been passed through generations. "We're expanding the traditional Thaub to international markets and a younger audience, with more contemporary designs as recommended by LCF," says Khalid. "So far our collections have focused on men and kids but after we collaborated with LCF we're looking to enter the women's segment with the fashion show in the UK." "London is a melting pot of cultures, so don't be surprised if you see an English woman wearing a men's Thaub!" exclaims Hamra. She goes on to add, "We've positioned Eleganza in a way that the brand maintains its exclusivity without the prices burning a hole in your pocket." "Hamra and her team of 7 at LCF are extremely talented, hardworking and professional," says Khalid, with a smile and is happy to recommend LCF to his fellow designers. For more info visit lightscamerafashion.net For PR inquiries email [email protected] or call, Tel. +973 3777 3986 COPYRIGHT (c) 2014 ARABIAN MAGAZINES - A DIVISION OF CG ARABIA WLL. ALL RIGHTS RESERVED. Provided by SyndiGate Media Inc. (Syndigate.info). |