| [January 14, 2009] |
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LifeLinks™ Unveils ADA/Liability Shield Software/Interpreter Package in Response to Growing Language Discrimination Litigation
NEW YORK --(Business Wire)--
Responding to a growing trend in U.S. legislative and judicial interpretations regarding communications related discrimination, LifeLinks™, a leading provider of video remote interpreting and American sign language video relay services, today unveiled an new, low cost services package - LifeLinks ADA/Liability Shield - to assist businesses in avoiding litigation and remaining compliant with both the Americans with Disabilities Act (ADA) and Health Insurance Portability and Accountability Act (HIPAA). Recent court decisions have increasingly sided with clients and patients when requested language services were not provided. Rulings have focused on the lack of effective communications, consequent unequal participation in the process, and hence discriminatory treatment for which punitive damages have been awarded. Just such a case was reported January 12 by the American Medical Association involving a New Jersey physician who confronts a $400,000 damage award not covered by traditional malpractice insurance.
The new LifeLinks™ package retails for $99.00 and consists of connectivity software that can be installed immediately; all that is needed is a webcam. Through a single click of a mouse, businesses have instant face to face video access with certified interpreters and sign language specialists. There is no monthly minimum usage charge. Clients merely pay for time used for language interpretation and sign language services at a competitive rate.
"The art and science of communications can be tricky under any circumstance. Given emerging social sensitivities and legal requirements, clarity and full comprehension are essential for proper customer/patient care and must be available on a full time basis as needed. We believe today's offering is the most cost effective rendering on the market and will dramatically reduce liability exposure while fostering superior client/patient service and care. Given current legal trends and the level of damage awards, protective measures by business are imperative and simply smart," said Wesley N. Waite, Sr., Chief Operating Officer, LifeLinks™.
Headquartered in New York, LifeLinks™ is a privately held on-demand video interpreting and relay service, offering live translation in major foreign languages as well as sign language for the hearing impaired. Remote video interpreting and relay is handled through world-class certified interpreters, state-of-the-art videophone technology, and high speed wireless internet connectivity offering cost effective and mobile solutions for communications needs. For more information on LifeLinks™ see www.lifelinks.net or call toll free 866-454-3354.
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