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Learn Why Trust is Critical for the Success of Rich Business Messaging at PACE ACX Virtual 2020Fortune 500 companies and some of the world's biggest brands are currently exploring Rich Communication Services (RCS) to provide consumers with a deeper, more interactive experience than that offered by traditional SMS texting. RCS includes AI-powered chatbots and other innovative features that have already begun revolutionizing business-to-consumer (B2C) engagement. According to the GSMA, RCS messages have open rates of more than 85 percent and click-through rates that are over 40 percent greater than comparable campaigns by SMS. But to live up to its full potential, consumers must perceive RCS as a trustworthy form of communication - no small task at a time when spam, scams and spoofs such as illegal robocalls and robotexts have undermined the effectiveness of voice calls and SMS for B2C engagement. At PACE ACX Virtual 2020, iconectiv CTO Chris Drake (News - Alert) will describe how brand and logo verification and authentication can and must be part of the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
About iconectiv Your business and your customers need to access and exchange information simply, seamlessly and securely. iconectiv's extensive experience in information services and its unmatched numbering intelligence helps you do just that. In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected. Our cloud-based Software as a Service (SaaS (News - Alert)) solutions span network and operations management, numbering, trusted communications and fraud prevention. For more information, visit www.iconectiv.com. Follow us on Twitter and LinkedIn.
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